Walmart Marketplace is suitable for sellers who need fulfillment services and can handle commission fees, while BigCommerce is better for those who prioritize ease of use, extensive payment options, and 24/7 support, but need to consider payment processing fees and potential performance issues with very large catalogs.
| Attribute | Walmart Marketplace | BigCommerce |
|---|---|---|
| Commission Fees | Referral fees range from 6% to 15% of the item's selling price, depending on the product category. No listing fees, item setup fees, or monthly subscription fees. | BigCommerce doesn't charge transaction fees, but standard payment processing fees from providers like PayPal or Stripe still apply (2.2% to 2.9% + $0.30 per transaction). |
| Payment Processing Options | Primarily Payoneer and Hyperwallet. Depending on region, options like PingPong, LianLian, and Airwallex might be available. Payments are typically made bi-weekly (every 14 days), though some sellers may qualify for weekly payments. New sellers might experience a delay of up to 21 days for international sellers if certain criteria are not met. | Supports over 65 payment gateway integrations including PayPal, Stripe, Amazon Pay, Authorize.Net and Square. Supports credit cards, debit cards, digital wallets, online banking, and more. |
| Product Listing Limits | No fees involved with item setup or product listing. | Unlimited products, file storage, and bandwidth on all plans. Maximum brands per store: 30,000. Maximum categories per store: 16,000. Maximum SKUs per product: 600. Maximum images per product: 1000. |
| Seller Support Quality | Offers seller support through live chat and case creation. Live chat support aims to provide fast responses (within seconds) and real-time resolution. Some users have reported issues with unresponsive support. | 24/7 support via live chat, phone, email, and a help center. Claims most calls are answered in under two minutes, with a high first-call resolution rate. |
| Shipping Options & Integrations | Offers Walmart Fulfillment Services (WFS). Sellers can also use third-party fulfillment services like Deliverr. Integrations with shipping solutions like ShippingEasy, ShipStation, and ShipWorks are available. | Not available |
| Marketing & Advertising Tools | Walmart Connect provides solutions like Sponsored Search and Onsite Display campaigns. Sponsored Search includes Sponsored Products, Sponsored Brands, and Sponsored Videos. Third-party platforms like Trellis, Pacvue Commerce, and CommerceIQ offer advanced advertising management and optimization tools. | Provides various marketing and advertising tools. |
| Reporting & Analytics Features | Provides analytics tools within Seller Center, including Search Insights and Consumer Insights. Third-party analytics platforms like beBOLD Analytics, Datahawk and PayHelm offer more comprehensive reporting and data analysis features. | Built-in analytics with a suite of reports covering store overview, real-time data, merchandising, marketing, orders, customers, purchase funnel, carts, in-store search, and sales tax. |
| Third-Party App Integrations | Numerous third-party apps and integrations are available to enhance functionality, including those for advertising, SEO, shipping, and analytics. Examples include ShippingEasy, ShipStation, ShipWorks, Datahawk, and PayHelm. | Integrates with many third-party apps. |
| SEO Capabilities | Walmart SEO involves optimizing product listings to rank higher in Walmart's search results. Key strategies include keyword research, optimizing product titles and descriptions, using high-quality images, and maintaining competitive pricing. | SEO-aware e-commerce solution. Includes features like optimized URLs, unique URLs, microdata, customizable URLs, and the ability to edit meta tags and header tags. |
| Customer Service Features | Sellers are required to respond to customer inquiries within 48 hours. Walmart prefers sellers to offer toll-free telephone support. Walmart may take customer service actions, including canceling orders or issuing refunds, for the benefit of customers. | Offers omnichannel support, integrating email, chat, and social media. Also offers CRM integration for managing customer data and interactions. |
| Scalability for Large Catalogs | Designed to handle large product catalogs. Features like bulk uploading and API integrations facilitate managing and updating extensive product listings. | Performance may be affected with very large and complex catalogs. They recommend stores have no more than 10,000 products per category. |
| Ease of Use for Beginners | Walmart Seller Center provides resources and guides to help sellers manage their accounts. However, some users have reported issues with the platform being complex. | Offers a user-friendly interface and drag-and-drop page builder. |