Both Salesforce Commerce Cloud and Magento Commerce (Adobe Commerce) are powerful e-commerce platforms suitable for large businesses. Salesforce Commerce Cloud excels in AI-driven personalization and unified customer experiences, while Magento Commerce (Adobe Commerce) offers greater customization flexibility with the need for technical expertise. The choice depends on the specific business needs, technical capabilities, and desired level of personalization.
| Attribute | Salesforce Commerce Cloud | Magento Commerce (Adobe Commerce) |
|---|---|---|
| Scalability for large product catalogs | Salesforce Commerce Cloud provides a scalable cloud infrastructure that can handle large traffic spikes without compromising performance. It offers auto-scaling capabilities that adapt to your website's needs in real-time. | Designed to handle large product catalogs and high traffic volumes. Can handle over 200,000 orders per hour. |
| Customization flexibility for unique storefront designs | It allows businesses to tailor the platform to their specific needs. From tweaking storefront designs to integrating with third-party systems, businesses have the freedom to customize and adapt the platform according to their unique requirements. SFCC offers options such as Storefront Architecture, Headless Commerce and Salesforce Commerce API for unique e-commerce architecture. | Offers extensive customization capabilities, allowing users to modify almost every aspect of their online store, including custom themes and templates. Requires knowledge of web development, including PHP, MySQL, and HTML. |
| Built-in SEO features and capabilities | Salesforce Commerce Cloud integrates with Einstein AI and Einstein Search Dictionaries to optimize customer searches, resulting in faster and more precise search experiences and a streamlined customer journey. | Includes built-in SEO features such as meta tags, URL rewrites, XML sitemaps, and image alt text. Supports store owners in managing SEO and leveraging best practices. |
| Mobile commerce optimization | SFCC offers a mobile-first approach with responsive design capabilities, ensuring your site is optimized for any device. Its Progressive Web App (PWA) kit further enhances the mobile shopping experience, providing app-like functionality directly within the browser. B2C Commerce Cloud empowers you to create responsive storefronts that automatically adjust their layout and design based on the device being used. | Optimized for fast loading speeds. Offers responsive design, PWA Studio, and mobile-friendly checkout. |
| Integration with third-party marketing tools | SFCC integrates seamlessly with other Salesforce Clouds, providing a unified customer experience across sales, service, marketing, and commerce. It can integrate with platforms like Salesforce Marketing Cloud or HubSpot for personalized email campaigns and data-driven marketing strategies. | Offers robust integration capabilities with essential business systems, including marketing automation tools such as Dotdigital, Listrak, Klaviyo, and Adobe Marketo. |
| Payment gateway options and security | It supports a range of payment methods, including credit cards, purchase orders, and ACH transactions. You can integrate secure and popular payment providers like PayPal, Stripe, and Razorpay to offer seamless checkout experiences. | Supports multiple payment gateway options. Includes built-in security features such as SSL/TLS support and PCI compliance. Transaction fees typically range from 2% to 4%. |
| Order management and fulfillment capabilities | Salesforce Order Management connects commerce and service, processes payments automatically, manages cancellations and returns. It automates manual order processing, coordinates orders and inventory across multiple channels, manages shipping schedules & complex orders and streamlines the order fulfillment process. | Includes features for order management, payment processing, and order status tracking. |
| Customer segmentation and personalization features | Salesforce Commerce Cloud leverages AI-powered tools like Einstein to deliver personalized product recommendations and dynamic content. It unifies data across all channels | — |
| Analytics and reporting dashboards | SFCC provides real-time reports and dashboards. You can use Google Analytics or Tableau to track performance, customer behavior, and sales trends for informed decision-making. | Offers in-depth analytics and reporting tools accessible through the admin panel. Merchants can access data on best-selling products and customer interactions to make informed business decisions. |
| Multi-channel commerce support | SFCC takes an omnichannel approach supporting multiple sales channels, including web, mobile, social, and physical stores. | Simplifies the management of multiple storefronts, sales channels, and international markets from a single platform. |
| Pricing structure and total cost of ownership | Unfortunately, the search results do not provide details on the pricing structure and total cost of ownership. | Magento Commerce Cloud costs vary based on Gross Merchandise Value (GMV). |
| Available extensions and marketplace ecosystem | The Salesforce AppExchange provides access to a variety of extensions. Brands prefer to customize SFCC to emphasize the uniqueness of their relations with customers and Grinteq develops custom LINK Cartridges for growing brands that most notably are crucial for their payment methods integration. | The Magento Marketplace offers a wide selection of extensions to enhance store functionality. |