Salesforce Commerce Cloud is better suited for large enterprises requiring extensive customization, scalability, and deep integration with the Salesforce ecosystem. Etsy is more appropriate for individual sellers and small businesses looking for an easy-to-use platform with built-in marketplace features.
| Attribute | Salesforce Commerce Cloud | Etsy |
|---|---|---|
| Customization Options | Extensive customization features, theme changes, custom graphics, layout configurations, AI personalization, headless commerce capabilities, custom preferences at global and site levels, SFCC theme customization, UI customization, SFCC product customization, shipping and payments, storefront reference architecture and custom-made LINK cartridges. | Etsy provides options to personalize your shop's appearance, and logos, products, and store colors can be automatically applied to email templates. |
| Scalability for Large Catalogs | Designed for scalability, suitable for companies with high traffic and extensive product catalogs. Considered one of the most scalable e-commerce service providers. | Etsy provides tools to manage listings and shipping profiles, but sellers may need to consider third-party logistics (3PL) for large catalogs. |
| Mobile Commerce Capabilities | Offers capabilities for building and optimizing mobile shopping experiences, including responsive web design, native mobile apps, and progressive web apps (PWAs). Mobile-responsive design ensures flawless functions across various devices and screen sizes. | Etsy has a mobile app and mobile website, with over 50% of traffic coming from mobile devices. Etsy was named the number one brand in the UK for mobile experience overall. |
| SEO Features | Assists businesses in improving search engine rankings and sales. Allows creation of SEO-friendly URLs, customized metadata, and customizable 404 pages. Helps with on-page SEO and site crawlability. | Etsy provides tools to optimize listings with relevant keywords and tags. |
| Integration with CRM Systems | Integrates with the Salesforce ecosystem. Deep integration with Salesforce CRM, Marketing Cloud, and Service Cloud. | Etsy can integrate with CRM systems like Microsoft Dynamics CRM, Zoho CRM, Agile CRM, and HubSpot CRM through third-party platforms. |
| Marketing Automation Tools | Provides marketing automation capabilities. Comes with its own analytics and AI for product recommendations, predictive sort, commerce insights, and search dictionaries. | Etsy sellers can use email marketing automation tools like Mailchimp, Klaviyo, Omnisend, AWeber and GetResponse to engage customers, send welcome emails, abandoned cart reminders, and post-purchase follow-ups. |
| Payment Gateway Options | Supports various gateways like Stripe, PayPal, Adyen, and Salesforce Payments. Offers options for AppExchange payment provider packages, Salesforce Payments, or a custom gateway integration. Supports credit/debit cards, direct debits, and digital wallets. | Etsy primarily uses Etsy Payments, which supports credit/debit cards, Etsy gift cards/credits, PayPal, Apple Pay, Google Pay, Klarna (in some regions), and other local payment methods. Etsy charges listing fees, transaction fees, and payment processing fees. |
| Shipping and Fulfillment Options | Provides comprehensive order management capabilities, allowing retailers to efficiently process orders, track shipments, manage inventory, and handle returns across multiple channels. Retailers can implement features like split shipments, order tracking, and inventory visibility. | Etsy provides tools for purchasing shipping labels, calculated shipping, and shipment tracking through USPS, FedEx, and Canada Post. |
| Reporting and Analytics | Provides comprehensive reporting and analytics features, allowing businesses to track sales performance, customer behavior, and marketing effectiveness. Offers key performance indicators (KPIs) such as sales and revenue tracking and customer insights. | Etsy offers a 'Stats' tab in the Shop Manager dashboard for tracking sales, revenue, and expenses. Etsy sellers can also integrate Google Analytics to track website traffic and keywords. |
| Customer Support Quality | Praised for accessibility and efficiency. Technical support sees mixed experiences. Provides live phone, live chat, and email support. Offers training and comprehensive documentation. | Etsy's customer service has received mixed reviews. Etsy provides customer service standards and tracks seller performance in message response rate, on-time shipping & tracking, average review rating, and case rate. |
| Pricing Structure and Fees | B2B Commerce solutions are offered through Commerce Cloud Growth and Commerce Cloud Advanced, with pricing models based on usage and order volume. B2C Commerce Cloud Pricing is 1% - 3% Gross Merchandise Value. No upfront licensing fees. | Etsy charges listing fees, transaction fees, and payment processing fees. |
| Security Features and Compliance | Ensures full compliance with PCI-DSS for optimal payment security. Operates on a multitenant architecture. | Etsy encrypts data and complies with data protection regulations like GDPR and CCPA. |