Amazon Marketplace is a strong choice for businesses of all sizes looking for a large existing customer base and straightforward selling tools. Salesforce Commerce Cloud is better suited for larger enterprises that require a highly customizable and scalable e-commerce platform with advanced features and deep CRM integration.
| Attribute | Amazon Marketplace | Salesforce Commerce Cloud |
|---|---|---|
| Marketplace Size (Number of Active Sellers) | Approximately 1.9 million to 2.5 million active sellers | Not available |
| Global Reach (Number of Countries Supported) | Operates in over 20 marketplaces | Supports multi-language and multi-currency to cater to a global audience. |
| Mobile Commerce Capabilities (iOS & Android Apps) | Offers mobile apps for both iOS and Android; 53% of website traffic from mobile devices | Ensures a fast and engaging experience across devices with a mobile-first design. Uses adaptive design principles and automatically optimizes image sizes, navigation elements, and content display for smaller screens. |
| Payment Gateway Integrations | Amazon Pay allows payments on third-party websites | Can integrate with various payment gateways and mobile wallets like Apple Pay. |
| Customization Options (Themes & APIs) | Customization of offers and listings; Selling Partner API for managing listings | Offers extensive customization features, including UI customizations, backend integrations, performance enhancements, and advanced functionalities. Adjust the website's visual design and functionality, integrate with third-party systems, and incorporate AI technologies. |
| SEO Features (URL Structure, Metadata) | Brand Analytics reports for customer search terms | Has built-in SEO capabilities, including custom URLs, metadata management, XML sitemaps, and redirects. The platform also notifies you of duplicate URLs and automatically redirects to its preferred structure. |
| Marketing Tools (Email Marketing, Promotions) | Sponsored product ads, 'Deals of the Day' | Integrates with Salesforce Marketing Cloud and Einstein AI to provide personalized customer experiences, email marketing, promotions, and AI-driven insights. |
| Customer Support Options (Phone, Email, Chat) | Phone (1-888-280-4331), live chat, and email | Not available |
| Reporting and Analytics Features | Seller Central reports and data dashboards; Brand Analytics reports | Provides real-time reporting and analytics, AI-driven insights, and customizable dashboards to understand customer behavior and preferences. It allows you to track sales performance, customer behavior, and marketing effectiveness. |
| Scalability for High-Volume Sales | Scalable platform; integration with EDI | Provides scalable cloud infrastructure with auto-scaling capabilities to handle large traffic spikes without compromising performance. |
| Third-Party Integrations (CRM, ERP) | Integrations with ERP and CRM systems | Offers API-first architecture for integrations with various third-party solutions, including CRM, ERP, marketing automation tools, and logistics providers. |
| Pricing Structure and Transaction Fees | Referral fees (8% to 15%), per-item fees for individual sellers ($0.99), monthly subscription for professional sellers ($39.99) | Uses a revenue-based pricing model based on Gross Merchandise Value (GMV). The pricing structure includes Commerce Cloud Growth (1% of GMV), Commerce Cloud Advanced (2% of GMV), and Commerce Cloud B2C Premium (custom pricing). |