Adobe Commerce (Magento) is better suited for large enterprises needing extensive customization and scalability, while BigCommerce is a more accessible and user-friendly option for businesses prioritizing ease of use and lower costs.
| Attribute | Adobe Commerce (Magento) | BigCommerce |
|---|---|---|
| Scalability for Large Catalogs | Highly scalable, designed for large product catalogs and high transaction volumes, manages millions of SKUs, supports high traffic, cloud-native capabilities. | Designed to handle large product catalogs and high traffic volumes. Supports up to 600 product variants with 250 options per product. Can handle hundreds of thousands of SKUs. Open API and supports headless commerce. |
| Customization Flexibility | Extensive customization options, open-source architecture, modify core functionality, third-party integrations, workflow automations, customize front-end design and back-end functionality. | Offers an open API and supports headless commerce, allowing integration with various enterprise systems. |
| Multi-Channel Selling Capabilities | Supports selling across multiple channels, manage multiple storefronts/brands/customer profiles from a single platform, integrates with marketplaces like Walmart and Amazon. | Provides tools to manage and integrate multiple sales channels, including marketplaces like Amazon, eBay, and Walmart, as well as social media platforms. |
| SEO and Marketing Features | Built-in SEO features (customizable URLs, meta tags, XML sitemaps), advanced marketing tools (customer segmentation, personalized product recommendations, campaign optimization), AI-powered features (live search). | Includes a range of SEO features, such as customizable URLs, meta tags, and header tags. Automatically generates sitemaps and allows for blog creation to drive traffic. Integrates with email marketing platforms like Mailchimp and Klaviyo. |
| Mobile Commerce Support | Optimized for mobile devices, supports Progressive Web App (PWA) technology. | Offers mobile-optimized themes and supports Accelerated Mobile Pages (AMP) to provide fast loading times on mobile devices. All storefront themes are optimized for mobile browsing and checkout. |
| Payment Gateway Integrations | Supports a wide range of payment gateways (370+), no extra transaction fees for using external processors. | Supports a wide array of payment gateways, with over 65 pre-integrated options, including popular choices like PayPal, Stripe, and Square. Does not charge extra transaction fees for using third-party payment solutions. |
| Shipping Options and Integrations | Tools for managing inventory, order fulfillment, and shipping, integrates with various shipping carriers, multiple delivery and pickup options. | Allows merchants to set up various shipping options, including real-time carrier quotes. Integrates with major carriers like FedEx, UPS, and USPS. Supports integrations with third-party logistics (3PL) providers like ShipBob and ShipStation. |
| Third-Party App Ecosystem | Large ecosystem of third-party apps and extensions available through the Adobe Commerce Marketplace. | Has an app marketplace with numerous apps and integrations for various functionalities, including shipping, marketing, and customer support. |
| Reporting and Analytics | Robust reporting and analytics tools to track performance, built-in reporting tools and dashboards, integrates with third-party analytics solutions like Google Analytics. | Provides reports and analytics to track performance, including customer, purchase funnel, and cart reports. |
| Customer Support and Documentation | Customer support provided, active community for sharing insights and solutions. | Offers 24/7 customer support. |
| Pricing Structure and Total Cost of Ownership | Different versions (Magento Open Source (free), Adobe Commerce, Adobe Commerce Cloud), pricing based on Gross Merchandise Value (GMV) and Average Order Value (AOV), licensing fees ranging from $22,000 to over $150,000 per year, additional costs for development, hosting, extensions, and maintenance. | Offers tiered pricing plans, with the Standard plan starting at around $29 per month (when billed annually). Does not charge transaction fees. The total cost of ownership can be lower compared to some platforms due to the inclusion of hosting, security, and updates in the subscription. |
| Ease of Use for Non-Technical Users | User-friendly admin interface, challenging to set up and manage without technical expertise, steeper learning curve, drag-and-drop page builder, streamlined interface. | Known for its user-friendly interface and straightforward setup process. Offers an intuitive dashboard with drag-and-drop features. |