DoorDash is a better option for users primarily focused on restaurant delivery with a wider selection and geographic reach, while Amazon Prime Now is suitable for Prime members who want to consolidate grocery and restaurant deliveries with other Prime benefits, provided they meet minimum purchase requirements.
| Attribute | DoorDash | Amazon Prime Now |
|---|---|---|
| Delivery Speed | 26 minutes average, Express: 30-45 minutes, Standard: 30-60 minutes | Fast delivery, with options for delivery within one to two hours. Average delivery time of roughly 39 minutes. |
| Delivery Fees | $1.99 to $5.99 + 15% service fee (min $3) + small order fees | Free service to Prime members with a minimum purchase. Orders not meeting the minimum were charged a delivery fee (e.g., $5). For Amazon Fresh, delivery fees apply to orders under $150, ranging from $3.95 to $9.95 depending on the order total. A monthly grocery subscription ($9.99) waives delivery fees on orders over $35 from Whole Foods Market and Amazon Fresh. |
| Restaurant Selection | Wide variety, filter by cuisine, rating, price, delivery time | Partnered with local restaurants to offer delivery. The selection varied by location. Amazon Restaurants shut down in 2019. |
| Grocery Availability | Yes, substitutions/refunds available, 1-2 hour delivery, scheduled orders | Offered grocery delivery through Amazon Fresh and Whole Foods Market. |
| Geographic Coverage | 4,000+ cities in US, Puerto Rico, Canada, Australia, Germany, Japan | Available in major metropolitan areas in the United States and the United Kingdom, as well as select markets in other countries. Amazon operates in 23+ countries with dedicated websites and delivers to over 100 countries. |
| Subscription Benefits | DashPass: $9.99/month or $96/year, $0 delivery fees, reduced service fees on $12+ orders | A benefit of Amazon Prime membership. Amazon Prime includes free shipping, streaming (Prime Video, Amazon Music), unlimited photo storage, and exclusive deals. Prime members may also get Grubhub+ membership. |
| User Interface (App/Website) | User-friendly, browse restaurants, filter, track orders | Accessible through the Amazon Prime Now app and the Amazon website. The app allowed users to browse restaurants and stores, place orders, and track deliveries. |
| Customer Service Responsiveness | Outsourced, some users report issues | Not available |
| Driver Reliability | Independent contractors (Dashers) | Deliveries were completed by Prime Now employees. |
| Order Accuracy | <2% missing/incorrect item rate | Not available |
| Promotions and Discounts | Regularly offered, tied to holidays/occasions | Frequently offered exclusive deals and promotions. Amazon Prime members get exclusive sales and deals. |
| Alcohol Delivery | Available in 23 states, Puerto Rico, Canada, Australia, ID verification required | Offered alcohol delivery in some cities, subject to local laws. ID verification was required for alcohol deliveries. |