Both OkCupid and Bumble offer unique approaches to online dating. OkCupid stands out with its comprehensive matching algorithm and inclusive approach, while Bumble differentiates itself with its women-first messaging policy and broader networking options. The choice depends on individual preferences, with OkCupid being suitable for those seeking in-depth compatibility and Bumble appealing to those valuing empowerment and diverse connections.
| Attribute | OkCupid | Bumble |
|---|---|---|
| Matching Algorithm Accuracy | Focuses on compatibility and shared interests, using an extensive questionnaire. Matches people based on over 3,000 user preferences and questions. Compatibility ratings are generated from questions answered by both users. Emphasizes substance over superficial metrics, focusing on personality. Users are matched based on the percentage of questions they both answered the same. | Considers profile completeness, user activity, swipe patterns, geographical proximity, and user preferences. Aims to show a mix of popular and less popular users. Some believe it uses an ELO score system. Accuracy improves with a specific and honest bio and regular profile updates. |
| User Interface and Experience | Intuitive and cleanly designed interface, making it easy to navigate profiles and preferences. Streamlined layout makes finding matches enjoyable. Mobile app mirrors the desktop experience with clear icons and intuitive navigation. Profile creation, match browsing, and messaging are easily accessible. Supports push notifications and location-based filters. User-friendly interface is designed to simplify navigation, making the setup process seamless for newcomers. | User-friendly with a sleek and intuitive interface. The swipe mechanism is easy to use, and the app is conversation-focused. Some users have reported occasional glitches. |
| Number of Active Users | Over 50 million registered users worldwide, approximately 10 million monthly active users, around 1 million daily logins, and facilitates over 91 million connections annually. | Over 50 million monthly active users worldwide. Approximately 4.3 million monthly active users in the US. |
| Success Rate (Relationships/Matches) | Reported success rate of around 30% for users finding long-term relationships. Responsible for 91 million dates annually. | Roughly 1 in 4 Bumble users report finding a long-term relationship on the app. |
| Filtering and Search Options | Users can filter potential partners based on various criteria including gender, orientation, age, distance, height, attractiveness, body type, language, ethnicity, religion, single status, monogamy status, relationship type, smoking, drinking, drugs, education, kids, and pets. A-List members have exclusive search options, such as sorting by question answer and attractiveness. Interest-based filtering is also available. | Basic filters (age, gender, distance, languages, and profile verification) to all users. Premium subscribers have access to advanced filters for criteria like lifestyle, education, religion, and more. |
| Communication Features (e.g., messaging, video calls) | Messages section is designed to foster conversation. Users can utilize pre-written prompts or send personalized messages. Messaging is free once both users have liked each other. Offers an 'app date' option to schedule virtual meetups. Matched users can only communicate with each other to cut down on unwanted messages. | Text messaging, voice notes, and video calls. Women-first messaging policy in heterosexual matches. |
| Privacy Settings and Data Security | Uses profile verification and reporting tools. Employs various security measures, such as encryption and two-factor authentication. Users can block or report fake profiles and set their profile to 'private'. Collects various types of data, including account information, profile details, content shared, purchase history, and geolocation data. Shares user data with other members, service providers, advertising partners, affiliates, and law enforcement when necessary. Users have the right to access, correct, delete, and restrict the processing of their data. Implements a safety retention window of three months following account closure. | Robust privacy settings, allowing control over profile visibility and data sharing. Includes profile verification, the ability to block/report users, and an incognito mode. |
| Cost of Premium Features | Offers both free and premium membership options. Premium features speed up connections. A-List Basic removes ads and unlocks advanced filters. A-List Premium adds features like seeing who liked you, unlimited likes, and read receipts. As of 2025, the platform had over 5 million paying subscribers. | Free version allows swiping, matching, and messaging. Premium subscriptions (Bumble Boost and Bumble Premium) offer features like unlimited swipes, the ability to see who has swiped right on you, extended time on matches, and more. Prices vary depending on subscription length. |
| Profile Customization Options | Encourages users to express themselves with engaging profiles enriched with photos and thoughtful answers. Users can freely engage with each other through the messaging section, which is quite user-friendly. | Extensive personalization options, allowing users to showcase their personality and interests. Link to Instagram and Spotify, and add badges displaying interests. |
| Safety Features (reporting, blocking) | Has safe messaging tools that let you block or report fake profiles. Allows users to block or report anyone who crosses boundaries. Employs various security measures, such as profile verification and reporting tools. Prioritizes safety, and users will soon be able to search for dates that have verified their profile with a selfie. | Photo verification, reporting/blocking, a ban on hate speech, the ability to video chat within the app. AI to detect and blur lewd images. 'Share Date' feature. |
| Geographic Reach | Boasts a global presence. Most prevalent in the United States, Spain, India, the United Kingdom, Canada, and Germany. | Available in over 150 countries. |
| Niche Focus (e.g., LGBTQ+, specific interests) | Inclusive online dating for every single person. Supports a wide range of gender identities and sexual orientations. Offers 22 genders and 13 orientation choices. | Emphasizes respect, equality, and empowerment in dating. Offers Bumble BFF for friendships and Bumble Bizz for professional networking. |