Hinge is a better option for individuals seeking serious, heterosexual relationships and appreciate a sophisticated matching algorithm. HER is the preferred platform for lesbian, bisexual, queer women, and gender-non-conforming individuals looking for community, diverse connections, and inclusive features.
Attribute | Hinge | HER |
---|---|---|
Target audience and relationship goals | Users seeking serious relationships, young professionals aged 24 to 32. 87% of Hinge users are looking for serious relationships. | Lesbian, bisexual, queer women, and gender-non-conforming individuals (FLINTA). Aims to foster community and connections, supporting various relationship goals, including dating, friendships, and networking. |
Matching algorithm and compatibility scoring | Blends user activity with profile attributes, uses machine learning and the Gale-Shapley algorithm. Key elements include profile completeness, user engagement, and mutual interests. | Uses a swipe mechanism for matching. Users are presented with profiles based on age and distance preferences. |
Profile customization options and features | Detailed profiles with six photos and three prompts, voice notes and video responses. | Allows users to customize their profiles with pronouns, gender identity, sexual orientation, and "Pride Pins". Users can also share what they're looking for, such as hookups, monogamous relationships, or new friends. |
Communication tools and interaction features | Likes and comments on specific profile elements, free chatting once users match, 'Your Turn Limits' feature. | Offers messaging features, a "Feed" feature for real-time interaction and event postings. |
Safety and security measures | Machine-learning-driven technology, content moderators, reporting tools, 'First Date Check-In' feature, video identity verification, prompt feedback. | Has a Trust and Safety team. Users are encouraged to verify their profiles and can filter for other verified profiles. Incognito mode is available for browsing anonymously. |
User interface and overall app experience | Intuitive interface, simple and fast navigation, user-friendly design. | Interface is designed to be user-friendly and easy to navigate. The app receives frequent updates to improve the user experience. |
Subscription costs and features | Free (limited to 8 likes per day), Hinge+ ($32.99/month, unlimited likes, advanced filters), HingeX ($49.99/month, enhanced match recommendations, higher visibility). | Offers a free version with core features. HER Premium subscriptions (Gold and Platinum) unlock additional features like an ad-free experience, advanced search filters, incognito mode, and seeing who's online. Subscription prices vary and promotional rates are often offered. |
Success rates and user satisfaction | 'Most Compatible' matches exchange phone numbers 8 times more frequently than regular matches, 'Designed to be Deleted' philosophy. | Facilitated over 300 million matches, Facilitated numerous marriages. |
Community and inclusivity | Expects everyone to date by its ACE (Authenticity, Courage, and Empathy) values. | Aims to create a safe and inclusive space for the LGBTQ+ community. It offers community spaces to connect with others who share similar interests and identities. |
Unique features (e.g., prompts, voice notes) | Prompts, voice notes, 'We Met' feature. | Offers Pride Pins, allowing users to express their identity and interests. It also has community features, allowing users to add friends and connect around content. |
Filtering and search options | Free membership allows filtering for gender, location, age, distance, ethnicity, and religion. Hinge+ unlocks advanced preferences. | HER Premium includes additional search filters to find specific profiles. |
Privacy settings and data control | Safety retention window, users can limit access to personal information via device privacy controls. | Users can use an alias and that providing personal information is optional. Users have the right to access and delete their data. |