HER is a strong choice for LGBTQ+ women and non-binary individuals seeking an inclusive community and a large user base. The League is better suited for ambitious professionals seeking exclusivity and a focus on career and education.
| Attribute | HER | The League |
|---|---|---|
| Target Audience | Lesbian, bi, queer women, and non-binary people; inclusive space for the LGBTQ+ community, specifically queer and FLINTA individuals; not intended for cis men | Targets ambitious, career-driven singles, typically between 25 and 45 years old, who value education and are looking for meaningful connections. Aims to connect professionals, entrepreneurs, and individuals with advanced degrees who don't want to settle when it comes to love. Designed for individuals with high standards seeking intellectual equals. |
| Matching Algorithm and Compatibility Factors | Swipe mechanism; users specify preferences (hookups, relationships, friendships); suggests matches based on age and distance; optional details: star sign, height, alcohol/smoking preferences, political views, diet, religion, child preferences; pride pins and conversation starters | Prioritizes users who log in daily. Uses a "double preference matching" system. Considers education level, career, location, and personal preferences. Users can set specific criteria for potential matches, including age range, height, distance, ethnicity, and religion. |
| User Base Size and Activity Level | Over 15 million users worldwide; available in over 125 countries; over 300 million matches made; average age 30-38 years; approximately 350,000 weekly logins | Approximately 30,000 members. The app's matching algorithm prioritizes users who log in every day. |
| Exclusivity and Screening Process | Sign-up through Facebook or Instagram; measures to weed out fake profiles; checks for suspicious activity (fake IP addresses, VPN); may request photo ID for verification | Rigorous screening process. Reviews job, degrees, looks, and other aspects of their lives. Application process involves linking LinkedIn and Facebook profiles. Scans profiles to analyze alma maters, degrees, professions, industries, social influence, neighborhood, and age. |
| Profile Customization Options | Photos, personal details, identity and dating preferences; pronouns, gender identity, sexual orientation, fun facts; pride pins; love language, political preferences; Spotify integration | Users can create detailed profiles highlighting career achievements, interests, and relationship goals. Option of including a 10-second video profile. |
| Communication Features | Unlimited messaging for mutual matches/friends; friend requests; chat rooms for communities; sharing photos and GIFs; no video content in chat rooms | In-app messaging and video chat. Members can also send friend requests and chat with others in groups or events. |
| Privacy Settings and Data Security | Prioritizes user safety; verified profiles; incognito mode; does not sell user data; user control over data (send, stop, delete); third-party cloud-based servers with industry-standard security and encryption; tracks approximate location | Offers more privacy than most dating apps. Profile won't be visible to Instagram followers or LinkedIn connections. Uses LinkedIn to block you from your coworkers. All League profiles are private by default. Has never sold data to third parties, nor will it. |
| Subscription Cost and Features | Free to use with subscription options; Premium subscriptions: Gold (ad-free, premium filters, see who liked you, change location, incognito mode, rewind profiles), Platinum (all Gold features, unlimited swipes, see online members, read receipts, monthly profile boost); Premium prices start at $14.99 USD/month | Free and paid subscription options. As a "Guest," you'll get up to 3 potential matches every day. Premium features include daily matches, unlimited messaging, message read receipts, profile stats, and profile boosts. |
| Success Rate and User Satisfaction | Over 300 million matches, thousands of queer marriages, hundreds of families created; many users found love and meaningful relationships; 4.5-star rating on App Store, Apple Editor's Choice 2019-2023 | A survey indicated that 65% of users found long-term relationships within six months of joining. Couples who meet through The League tend to report higher satisfaction levels. |
| Geographic Reach and Availability | Available in over 125 countries; local support in English, Spanish, French, German, and Japanese | Available across the United States in most metropolitan cities. Outside of the US, you can find The League in Canada, Australia, New Zealand, England, Ireland, Germany, France, and most other large metropolitan regions in Europe. |
| Community Features and Events | Over 30 social communities via chat rooms (Queer Women of Color, Traveling & Living Abroad, Astrology); in-person events in cities like NYC, London, San Francisco; Feed feature similar to Facebook | Offers community features such as League Groups, which are interest-based groups. Organizes exclusive events for members, ranging from cocktail parties to weekend getaways. |
| User Interface and Overall Experience | Simple and modern interface; swiping feature similar to Tinder; user-friendly, even for those new to online dating | Designed to make online dating more efficient and effective. Sends you a curated selection of 3-5 potential matches at 5 pm each day. |
| Pros | Inclusive space for lesbian, bi, queer women, and non-binary people; Large user base with over 15 million users worldwide; Offers community features like chat rooms and in-person events; Prioritizes user safety with profile verification and privacy controls; Simple and user-friendly interface | Targets ambitious, career-driven singles; Rigorous screening process minimizes fake profiles; Offers more privacy than most dating apps; High success rate in finding long-term relationships; Exclusive events and interest-based groups for networking |
| Cons | Some users have reported encountering fake profiles; One user reported that the HER support team was unresponsive | Exclusivity can be a barrier to entry; User base size depends on location and preferences; Paid subscription required for full access to features |
| Price | HER Premium prices start at $14.99 USD/month | Multiple options for upgrading your League membership, which range in price depending on the level. |
| Ratings | 4.5-star rating on the App Store | Not available |