Virgin Voyages is best for adults seeking an inclusive, modern cruise experience, while MSC Cruises is suited for families looking for a budget-friendly cruise with a variety of activities.
| Attribute | Virgin Voyages | MSC Cruises |
|---|---|---|
| Target Audience | Adults-only (18+), Millennials and Gen X, Couples, friends, solo travelers | Families, European cruise experience with an Italian influence |
| Dining | 20+ eateries included, no main dining rooms or buffets, Michelin-starred chefs | Main restaurants, buffets, and specialty restaurants; food quality varies |
| Inclusions | Tips, soft drinks, drip coffee, basic Wi-Fi, all dining | Lower base fares, options to add beverage packages, Wi-Fi, and specialty dining experiences |
| Technology | High-Speed Internet (SES Cruise mPOWERED + Starlink PRO), Virgin Voyages App, Smart Cabins | "MSC for Me" app, interactive touchscreens, virtual assistant ZOE in cabins, "Safe Air" sanitation system |
| Sustainability | Net-zero emissions by 2050, eliminated single-use plastics, food made to order, Climeon technology | Net-zero greenhouse gas emissions by 2050, LNG-powered ships, Ocean Cay for marine wildlife preservation |