SAP Sales Cloud is a comprehensive solution best suited for organizations already invested in the SAP ecosystem and requiring extensive customization and integration capabilities. Pipedrive is a user-friendly and more accessible option for businesses seeking a straightforward CRM with a focus on sales pipeline management and ease of use.
| Attribute | SAP Sales Cloud | Pipedrive |
|---|---|---|
| Name | SAP Sales Cloud | Pipedrive |
| Lead Management Capabilities | Helps sales teams manage leads and nurture opportunities. | Offers lead management and generation features, including a Lead Inbox, web forms, chatbot, live chat, and Prospector. Tracks leads on a visual pipeline. AI Sales Assistant analyzes the pipeline and suggests actions. |
| Opportunity Tracking Features | Enables the identification and tracking of sales opportunities. Provides tools for sales representatives to qualify leads, prioritize opportunities, and monitor progress. | Designed to help sales teams manage leads and deals. Focuses on pipeline management, allowing users to track leads, manage follow-ups, and move deals through different sales stages. Provides a visual sales pipeline. |
| Sales Forecasting Accuracy | Increases the accuracy of forecasts and identifies risky opportunities through integrated AI. | Sales forecasting software allows visualization of sales progress with reports and insights. Uses sales data from the CRM to make predictions about future sales, growth, and income. Accuracy influenced by aligning forecasts with business goals, updating pipeline data regularly, using historical data, and leveraging AI. |
| Marketing Automation Integration | Integrates with SAP Marketing Cloud to enable personalized campaigns and offers, ensuring real-time data synchronization. | Integrates with marketing automation platforms like Mailchimp, HubSpot, and ActiveCampaign. Offers its own marketing automation software called Campaigns as an add-on. |
| Customer Service Module | Integrates with SAP Service Cloud to ensure a unified customer view. | Primarily a sales CRM, but centralizes customer data, communication history, and sales activities in one place, which can aid in customer service. |
| Mobile CRM Accessibility | Offers location- and device-independent availability of all relevant information. The mobile CRM app enables real-time monitoring, updating of tasks and activities, and adding new tasks. Offers native mobile applications with offline capabilities and GPS integration (Version 2). | Has a mobile app for both iOS and Android devices. The mobile app provides access to contacts, deal history, and to-do lists. Allows users to manage tasks and communications from their mobile devices. |
| Reporting and Analytics Dashboard | Offers extensive reporting and analysis features to gain insights into sales performance, revenue forecasts, and customer behavior. Embedded SAP Analytics Cloud (SAC) to create dynamic reports and dashboards (Version 2). | Offers reporting and analytics tools, allowing users to track key sales metrics, forecast revenue, and gain insights into team performance. Customizable dashboards provide real-time visibility into sales activities and results. |
| Customization Options | Offers various customization options to meet specific business needs. Offers in-app extensibility that allows customers and partners to extend the software platform without modifying the original codebase (Version 2). | Offers customizable pipelines, fields, and stages, allowing businesses to tailor the CRM to their specific sales processes. Users can easily change their screen's appearance and layout. |
| Third-Party Integrations | Can be integrated with other SAP products and third-party software, enhancing collaboration and efficiency through seamless data flow. Supports seamless integration with SAP S/4HANA, SAP Marketing Cloud, and SAP Service Cloud (Version 2). | Integrates with various third-party apps, including Slack, Microsoft Teams, Zapier, Google Workspace, Xero, QuickBooks, Mailchimp, and ActiveCampaign. |
| Pricing and Subscription Plans | Pricing is based on the number of users and specific features required. SAP does not publicly publish its pricing plans. | Offers different pricing plans, including Essential, Advanced, Professional, Power, and Enterprise, with increasing features and costs. The Essential plan starts at $14.90 per user per month (billed annually). |
| User Interface and Ease of Use | Offers intuitive user guidance and a state-of-the-art user design. Some users find the user interface less intuitive than newer CRM platforms, requiring considerable time, training, or extra advice for initial adaptation. | Known for its user-friendly interface. Its intuitive design and easy navigation significantly reduce the learning curve. The platform offers a clear layout that displays the sales pipeline immediately. |
| Data Security and Compliance | Meets the latest security standards. Ensures compliance with GDPR, CCPA, and other global data privacy standards. Implements role-based access controls for enhanced accountability and data protection (Version 2). | Employs data security measures, including SSL encryption, firewall protection, and a strict password policy. Complies with GDPR and adheres to SOC 2, SOC 3, the EU-US Data Privacy Framework, ISO/IEC 27001:2013, and ISO/IEC 27701:2019. |
| Ratings | Not available | Not available |