Both HubSpot CRM and SAP Sales Cloud are robust CRM solutions, each catering to different business needs. HubSpot CRM is a user-friendly option suitable for a wide range of businesses, especially those looking for an accessible entry point with free tools. SAP Sales Cloud, with its AI-driven automation and strong SAP ecosystem integration, is well-suited for larger enterprises already using SAP products and requiring advanced customization and contract management capabilities. The choice depends on the specific requirements, existing IT infrastructure, and budget of the organization.
| Attribute | HubSpot CRM | SAP Sales Cloud |
|---|---|---|
| Name | HubSpot CRM | SAP Sales Cloud |
| Lead Management | Offers lead management | Manage and track leads through a defined process, including lead generation, inquiry capture, filtering, grading, distribution, and qualification. Offers lead scoring tools and intelligent lead routing. |
| Sales Automation | Offers sales automation | Utilizes AI to automate sales procedures such as forecasting, opportunity management, and lead scoring. Includes contact and account management, opportunity and pipeline management, task/activity management, territory and quota management, and quote and order management. |
| Marketing Automation Integration | Offers marketing automation integration | Allows users to send bulk emails to contacts and includes features like email templates, social media integration, subscriber list management, sign-up forms, success rate reports, A/B testing, and auto-responders. Integrates with SAP Marketing Cloud and SAP Emarsys Customer Engagement. |
| Customer Service Tools | Offers customer service tools (ticketing, knowledge base) | Provides access to customer information, case history, and social activity. Integrates with SAP Service Cloud and includes features like call recording, analytics, workforce management, call script management, and compliance management. Includes a knowledge base. |
| Reporting and Analytics | Offers reporting and analytics | Provides configurable reports, real-time analytics, and predictive insights. Dashboards offer a year-to-date view of overall sales performance. |
| Customization Options | Offers customization options | Offers customization options to fit specific business needs and workflows. Users can define their own sales cycle and assign different sales phases. Provides adaptable sales processes. |
| Integration with Other Systems | Offers integration with other systems | Offers prepackaged integration content, open APIs, and built-in tools for data integration to connect with various systems. Integrates with SAP S/4HANA and SAP ERP. Provides bidirectional synchronization of master data and transactional scenarios. |
| Mobile App Availability | Offers mobile app availability | Has a mobile-friendly interface that allows salespeople to access customer data, update opportunities, and manage tasks on the go. Supports iPhones with iOS 12 and above. |
| Pricing | HubSpot offers free tools and paid plans across Marketing, Sales, Service, Content, and Operations Hubs. Paid plans include Starter, Professional, and Enterprise tiers, with increasing features and pricing. The Customer Platform bundles features from multiple hubs at a discounted rate. | Available as a SaaS through an annual subscription based on the number of users. Pricing varies depending on the edition (Standard, Professional, Enterprise). |
| Ease of Use | Intuitive user interface | Offers an intuitive interface. SAP Sales Cloud Version 2 promises a less complex configuration and a more intuitive platform compared to its predecessor. |
| Customer Support and Training | Training resources and documentation | SAP provides various resources, including a learning group moderated by an SAP Learning expert. |
| Contract Management | Not available | Offers customer contract management features. Supports sales quantity contracts, tiered volume discounts, and contract templates. Integration with SAP ERP allows for external pricing and contract determination from sales quotes and orders. |
| AI Capabilities | Not available | Utilizes AI to automate sales procedures such as forecasting, opportunity management, and lead scoring. |
| Ratings | Not available | Not available |