Glossier and Kylie Cosmetics cater to different preferences. Glossier is ideal for those seeking a minimalist, natural look with responsive customer service. Kylie Cosmetics is better suited for those who desire a wide product range with high pigmentation, but customer service may be less responsive. Both brands share a commitment to cruelty-free practices and have addressed past inclusivity concerns.
| Attribute | Glossier | Kylie Cosmetics |
|---|---|---|
| Product Range | Focused range of skincare, makeup, body care, and fragrance products. Expanding with new products every four to six weeks as of March 2023. | Wide variety including lip kits, lipsticks, glosses, eye shadows, palettes, mascaras, eyeliners, foundations, concealers, blushes, bronzers, highlighters, setting powders and sprays, brow pencils and gels, body lotions and mists, fragrances, skincare (Kylie Skin), and baby products (Kylie Baby). |
| Price Point | Mid-range, aiming for accessibility, but some sources indicate prices nearing luxury brands. | Information on specific pricing can be found on the Kylie Cosmetics website and retailers like Ulta and Boots. |
| Ingredient Quality | 'Skin first' approach, dermatologist-tested, formulated for all skin types, focuses on transparency and sustainability. | Claims to use clean, vegan ingredients without parabens, sulfates, or animal oils. Chooses naturally derived ingredients when possible. |
| Packaging Design | Minimalist and aesthetically pleasing, signature baby pink color and bubble wrap pouches. | Sleek and minimalistic, frequently featuring a soft pink color. Some launches have included innovative packaging with lenticular effects and premium materials. |
| Brand Reputation | Cult following, particularly among millennials, emphasis on natural beauty and community engagement. Faced criticism for lack of inclusivity and toxic workplace allegations. | Enormous success and large social media following. Faced criticism regarding cultural appropriation and accusations of initially lacking inclusivity in shade ranges. |
| Skin Tone Inclusivity | Faced criticism regarding shade ranges, but expanded complexion product shade ranges in 2019. | Expanded shade ranges to cater to diverse skin tones, particularly after initial criticism. |
| Cruelty-Free Status | Certified cruelty-free by Leaping Bunny, no animal testing at any stage. | Cruelty-free, meaning they do not test their products or ingredients on animals. |
| Longevity | Varies by product. Some products may require reapplication after a few hours. | Some products, like the Matte Liquid Lipstick, are claimed to have up to 8-hour wear. The lip liners are designed to be long-lasting and comfortable. |
| Pigmentation | Varies by product. Some are sheer and buildable, others may apply unevenly if only one layer is used. | Known for its focus on color-intensive products with high pigmentation. |
| Customer Service | gTeam is a major value driver, integrated into the marketing department, provides personalized one-on-one interactions. | Customer service response times can vary. Email inquiries typically take 1 to 10 business days to receive a response. No live chat or phone support. |
| Online Accessibility | Primarily operates as an e-commerce company, committed to website accessibility and conforming to WCAG standards. | Committed to ensuring digital accessibility for people with disabilities. Strives to adhere to the Web Content Accessibility Guidelines (WCAG) 2.1 Levels A and AA. |
| Specialty | 'No-makeup makeup' and enhancing natural beauty. | Initially known for its Lip Kits, the brand has expanded to offer a complete makeup collection. |
| Overall Customer Satisfaction | 79 | Mixed |