Both Fenty Beauty and Glossier are popular brands with distinct strengths. Fenty Beauty excels in inclusivity and long-wearing formulas, while Glossier focuses on minimalist beauty and a 'skin first' approach. The best choice depends on individual preferences and priorities.
| Attribute | Fenty Beauty | Glossier |
|---|---|---|
| Product Range (breadth of offerings) | Offers a wide range of products, including foundations, concealers, lipsticks, highlighters, skincare, body products, and fragrances. | Offers a variety of products spanning skincare, makeup, body care, fragrance, and merchandise. Products include cleansers, moisturizers, serums, skin tints, concealers, lip balms, lipsticks, blushes, mascaras, brow products, eyeliners, fragrances, and body products. |
| Skin Tone Inclusivity (foundation/concealer shades) | Known for its extensive shade range, initially launching with 40 foundation shades and expanding to 50, addressing traditionally hard-to-match skin tones. | Stretch Concealer blends well with various skin tones. May be better suited for those with already clear skin. |
| Cruelty-Free Status | A cruelty-free brand. They do not test products or ingredients on animals and do not allow suppliers or retailers to conduct testing on their behalf. | Certified cruelty-free by Leaping Bunny. Does not test on animals at any stage of product development and only works with vendors who uphold the same standards. |
| Ingredient Quality (natural, organic, etc.) | Some reviews suggest Fenty Beauty relies on standard, lower-cost ingredients. Some ingredients have raised concerns such as talc, phenoxyethanol, and dimethicone. However, Fenty states that the talc they use is high quality and tested for asbestos. | Prioritizes skincare and uses thoughtful design. Full ingredient lists are available on their website. Offers vegan options. |
| Packaging Design (aesthetics and functionality) | Often described as a balance between soft and edgy, with minimalist designs, geometric shapes, and incorporates earth-conscious approaches. | Minimalist packaging with pastel hues, clean lines, and simple typography. Functional and easy to use, reflecting the brand's values of simplicity and authenticity. Some products come in a reusable pink bubble-wrap pouch. |
| Price Point (affordability) | Considered a luxury brand, but some sources state that its prices are lower than those of competitor luxury beauty brands. For example, Fenty's foundation is priced lower than Est Lauder's. | Affordable to mid-range price bracket, with most products under 25. Some customers feel prices are high for what they offer. |
| Brand Philosophy (mission and values) | Core values center around inclusivity, diversity, and empowerment, with a mission to redefine beauty standards. Rihanna created Fenty Beauty 'so that women everywhere would be included.' | Mission is to redefine beauty by creating products that celebrate individuality, authenticity, and self-expression. Focuses on a 'skin first, makeup second' approach, promoting a relaxed approach to beauty and empowering people to feel good in their own skin. |
| Longevity and Wear Time | The Pro Filt'r Soft Matte Longwear Foundation is known for its long-wearing formula. The Soft'Lit Naturally Luminous Hydrating Longwear Foundation adheres well to the skin throughout the day. | 'You' perfume doesn't have strong staying power for some, while others can still smell it on clothes after several days. Lash Slick mascara is noted for not budging or smudging. |
| Pigmentation and Color Payoff | Products are known for their high pigmentation and color payoff. | Cloud Paint is known for its intense pigmentation and easy blendability. |
| Texture and Blendability | The Soft'Lit Naturally Luminous Hydrating Longwear Foundation has a moderately liquid texture that is easy to blend without feeling heavy. The Eaze Drop Blurring Skin Tint is also highlighted for its ease of application and seamless blend. | Stretch Concealer has a creamy texture that is easy to blend. Cloud Paint is also known for its seamless application and blendable consistency. |
| Customer Service and Return Policy | Offers free pre-paid returns for active FentyBeauty.com account holders on U.S. orders within 30 days of purchase. Customer service can be contacted via email or phone. However, some customers have reported issues with shipping and customer service responsiveness. | Offers returns within 30 days of receiving the order. Can initiate a return through their website or by contacting their customer service team. Offers full refunds to the original payment method (excluding delivery costs) or store credit. |
| Availability (online and in-store) | Products are available online and in-store at Sephora, Ulta Beauty, and Harvey Nichols (in the UK). | Available on their official website, in Glossier retail locations, and at select retailers like Sephora, Space NK, and Mecca. Offers online ordering with in-store pickup at their physical locations. |
| Price | Not available | Affordable to mid-range, most products under 25 |
| Ratings | Customer service responsiveness rating: 3/5 | Not available |