Both Charlotte Tilbury and Rare Beauty offer high-quality makeup products, but they cater to different audiences. Charlotte Tilbury is a luxury brand with a focus on glamour and a premium price point, while Rare Beauty emphasizes inclusivity, affordability, and ethical practices. The choice between the two depends on individual preferences and priorities.
| Attribute | Charlotte Tilbury | Rare Beauty by Selena Gomez |
|---|---|---|
| Brand Reputation and Popularity | Very popular in 2022, but popularity declined by May 2025. Known for a "red-carpet" approach, luxurious textures, and celebrity connections. | Popular, especially with Gen Z; known for challenging unrealistic beauty standards; promotes authenticity, self-acceptance, and mental well-being; strong online presence; considered one of the most viral brands in the beauty category. |
| Product Range and Variety | Wide range of makeup and skincare products, including complexion products, eye makeup, lipsticks, skincare, and fragrances. | Wide range including foundation, concealer, blush, highlighter, primer, setting spray, lip products, eyeliner, brow products, and tools; focuses on creating a full face with its collection. |
| Price Point and Value for Money | Luxury brand with a premium price point. Some find it worth the price, while others find some products less effective than expected for the price. | Positioned as slightly more affordable than some other celebrity beauty brands; products generally priced under "". A little product goes a long way. |
| Packaging Design and Aesthetics | Glamorous and functional packaging with signature gold and burgundy colors and vintage-inspired textures. Features user-friendly elements like magnetic closures. | Simple, timeless, and easy to use; soft, feminine curves; soft peach hue with hints of gold; matte finish for better grip; award-winning packaging. |
| Ingredient Quality and Formulation | Products often include beneficial ingredients like hyaluronic acid, vitamins C and E, peptides, and plant oils and extracts. The "Magic 8" skincare collection highlights ingredients like Hyaluronic Acid, Vitamin C, Peptides, Retinol or Retinoids, Niacinamide, Glycolic Acid, and Ceramides. | Formulated with sensitive skin types in mind; avoids harsh ingredients; complies with cosmetic regulations; some products infused with botanical blends; uses natural and synthetic ingredients. |
| Cruelty-Free Status and Ethical Practices | Certified cruelty-free by Leaping Bunny. The brand does not test its products or ingredients on animals. However, Charlotte Tilbury is owned by Puig, a parent company that is NOT cruelty-free. | Certified cruelty-free by PETA; does not test on animals; ensures products do not contain animal-derived ingredients; does not distribute in regions where animal testing is mandated. |
| Skin Type Compatibility | Offers products suitable for various skin types (oily, dry, combination). Some foundations are formulated with hydrating ingredients, while others are designed for oil control. | Suitable for various skin types; Liquid Touch Weightless Foundation designed for all skin types; engages with diverse focus groups. |
| Longevity and Wear Time | Product longevity varies. Some foundations are designed for long wear (16 hours). Setting sprays can help extend makeup wear time. Matte lipsticks tend to last longer than creamy formulas. | Soft Pinch Liquid Blush lasts all day; liquid blushes can last beyond 8 hours; matte liquid liner lasts all day without smudging. |
| Color Payoff and Pigmentation | Generally known for good color payoff and pigmentation. | High color payoff and intense pigmentation; liquid blushes are particularly known for being highly pigmented; wide range of shades. |
| Finish (Matte, Dewy, Shimmer) | Offers a range of finishes, from matte to dewy to shimmer. | Offers products in various finishes; Soft Pinch Liquid Blush available in matte and dewy finishes; Positive Light Liquid Luminizer provides a natural and soft luminosity. |
| Availability and Accessibility | Available on the brand's website, in its own stores, and through various retailers like Selfridges, Harrods, Sephora, and Nordstrom. | Available at Sephora and on the brand's official website; expanding its reach globally. |
| Customer Service and Support | Recognized for providing superior customer service. Encourages customer feedback and responds to comments. Contact customer service via email or phone. | Rare Impact Fund supports mental health services; promotes transparency and a message of empowerment. |
| Price | Premium price point | Under ".00 |
| Ratings | Not available | Not available |
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