Khaby Lame and MrBeast both have significant influence in the digital content creation space but cater to audiences in different ways. Khaby Lame excels with universally relatable, silent comedy, while MrBeast captivates viewers with high-production challenges and philanthropy. The choice depends on the type of content and audience one is trying to reach.
| Attribute | Khaby Lame | MrBeast |
|---|---|---|
| Audience Demographics | Global audience spanning various age groups, with a significant portion being younger, particularly on TikTok. | Primary age group: Under 25 years old; Geographic Location: Global, with significant viewership in the United States, United Kingdom, Canada, and Australia. His audience speaks English, Spanish, Russian, French, and Portuguese. |
| Content Style | Silent comedy, reacting to overly complicated "life hacks" with simple solutions and expressive gestures. Minimalistic, non-verbal style. | Elaborate challenges, stunts, and philanthropic efforts with high production values and fast pacing |
| Average Video Views | TikTok: Averages around 8.5 million views per post. Some videos have reached over 20 million views. YouTube: Averages 291.7K views. | Tens of millions of views per video |
| Subscriber Count | TikTok: Over 162 million followers as of June 2025. Instagram: Over 81 million followers. YouTube: Over 12.5 million subscribers. | Over 408 million subscribers on his main YouTube channel as of June 24, 2025 |
| Engagement Rate | TikTok: Engagement rates vary, with some sources reporting around 6% and others around 5.99%. Instagram: Engagement rate is around 1.07%. YouTube: Engagement rate is around 3.85%. | Focuses on key metrics like Click-Through Rate (CTR), Average View Duration (AVD), and Average View Percentage (AVP) |
| Brand Partnerships and Sponsorships | Hugo Boss, Binance, QNB Bank, Netflix, Amazon Prime, Juventus FC, Dream11, Xbox, Warner Bros. Pictures, and Mr. Pink Brand. | Collaborates with various brands, charges around $2.5 to $3 million for a shout-out in a video |
| Merchandise Sales | Has launched his merchandise line, featuring products inspired by his unique comedic style. | Successful merchandise line |
| Philanthropic Activities | UNICEF Goodwill Ambassador, raising awareness of children's rights, including education, empowerment of girls, protection from violence, and access to health and nutrition. Involved in initiatives supporting underprivileged communities, particularly in Senegal. | Large donations to individuals or communities, scholarships, and charitable acts like planting millions of trees |
| Production Quality | Lo-fi aesthetic, filmed in simple settings, contributing to authenticity and relatability. | High production value and compelling storytelling |
| Content Originality | Silent reactions and simple solutions to overly complicated scenarios, making his content universally relatable and easily shareable. | High-stakes, high-reward challenges |
| Social Media Presence | TikTok: Primary platform. Instagram: Shares similar comedic content. YouTube: Platform for slightly longer content in the form of YouTube Shorts. Twitter: Has a presence but less prominent. | Significant presence on TikTok with over 115 million followers |
| Team Size and Collaboration | Information on the specific size of his team is not widely available, but he collaborates with other creators and brands. | Employs a large team to produce content |
| Price | Not available | Not available |
| Ratings | Not available | Not available |