Both Dude Perfect and Ryan Trahan are successful content creators with family-friendly content, but they cater to slightly different audiences and have different content styles. Dude Perfect is more sports and comedy-focused with broader appeal and higher average views, while Ryan Trahan blends challenges with philanthropy and targets a younger demographic. Both actively engage with their communities and participate in charitable activities.
| Attribute | Dude Perfect | Ryan Trahan |
|---|---|---|
| Target Audience | Appeals to a wide age range, primarily targets kids and families. Content is appropriate for all ages. Audience consists of children and teenagers who enjoy sports and entertainment, and parents looking for family-friendly content. Largest age group of website visitors are 45-54 year olds. Interests include sports, entertainment, comedy, and trick shots. Audience is interested in music, travel, business, sports, luxury goods, cars, entertainment, fitness, food, movies, and healthy lifestyles. | Young teens, Gen Alpha, and Gen Z interested in family-friendly content |
| Content Style | Primarily sports and comedy. Known for trick shots, stunts, stereotypes, and 'battles' where members compete in games or contests. Brand identity is centered around fun, excitement, and community. | Vlogs, challenges, and lifestyle content blending challenges, philanthropy, money, and travel with humor and positivity |
| Production Quality | High production quality. Evolved from simple videos to high-quality content creation. | Expertly produced with strategic editing, voiceovers, comedic timing, and sound design |
| Frequency of Uploads | Videos uploaded regularly. | Used to upload three days a week, currently uploads less frequently |
| Average View Count per Video | Varies, with some videos reaching hundreds of millions of views. Average views are 56.9 million. | 4.9 million views per video |
| Sponsorships and Brand Deals | Engage in long-term brand deals with companies in various categories, including outdoor, hydration, automotive, and apparel. Examples include BodyArmor, Bass Pro Shops, Chipotle and SoFi. Prioritize partners that align with their brand and values. | Lectric eBikes, Kia, Dollar Shave Club; ad placements cost between $85,750 and $120,050 |
| Merchandise Availability and Quality | Offer a wide range of merchandise, including apparel, hats, accessories, and sporting goods. Available on their official website and retailers like Walmart and Target. | Official merchandise (t-shirts, hoodies, hats, phone cases) available, aiming for high quality; 3rd party options also available |
| Community Engagement | Actively engage with their audience through comments, social media, and live events. | Actively engages with people in videos and interacts with audience in comments |
| Diversity of Content | Offer a variety of themes and challenges, including trick shots, stereotypes, battles, and behind-the-scenes content. | Fitness challenges, travel vlogs, comedy skits, charitable endeavors |
| Consistency of Content Quality | Maintain a consistent level of high-quality content. | Maintains a consistent style, making videos feel like a TV show |
| Originality of Ideas | Combine sports entertainment with a strong community focus. | Innovative challenges like the "Penny Challenge" and "50 States in 50 Days" |
| Social Impact/Charitable Activities | Involved in charitable activities through the Dude Perfect Hope Foundation, focusing on bringing hope to people struggling with illness or lacking basic necessities. Granted wishes for Make-A-Wish Foundation children. Support school fundraisers. Participated in the #TeamWater campaign. | Raised $1.4 million for Feeding America and $11.5 million for St. Jude Children's Research Hospital |