Charli D'Amelio and MrBeast represent different facets of online influence. D'Amelio excels in leveraging short-form video trends and engaging with a younger audience, while MrBeast has mastered the art of creating viral, high-budget content with a philanthropic angle. Both have successfully monetized their platforms through diverse strategies, but they also face unique challenges in maintaining their public image and navigating controversies.
| Attribute | Charli D'Amelio | MrBeast |
|---|---|---|
| Target Audience Demographics | Appeals primarily to a Gen Z audience; relatable to teens. | Primarily teenagers and young adults (under 25) who speak English, Spanish, Russian, French, or Portuguese. Families also form a significant part of his audience. Audience skews heavily male (74%), with nearly half being Gen Z. |
| Content Production Quality (Video/Audio) | Early videos were simple, filmed in her bedroom. Now maintains high-quality footage and clear sound. | Known for fast-paced videos and high production values. Still films in 1080p on purpose to try to keep the 'youtube' vibe. |
| Engagement Rate (Likes, Comments, Shares) | TikTok: High engagement rate, even with large following. November 2024: 6.72%. July: 3.32% (low), 10.9 million average views, 2,689.5 average shares. Instagram: July: 0.08% (average). | YouTube engagement rate in August was 2.33%, which is considered average compared to similar channels. His Instagram likes-comments ratio is 81.4, which is considered 'Good'. |
| Brand Partnerships and Sponsorships | Dunkin' Donuts, Morphe Cosmetics, Hollister, Invisalign. | Has collaborated with 16 brands across various sectors, including video games, media & entertainment, and gaming & interactive media. Examples include Apex Legends, DraftKings, and Feastables. Sponsorships in a single video have reportedly reached $1 million or more. |
| Content Originality and Creativity | Original dance routines and participation in trending challenges. | Videos often feature elaborate challenges and philanthropic efforts. His video ideas are what separates his channel from the rest. |
| Consistency of Content Uploads | Posts consistently, maintains visibility and engagement. | New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time. |
| Platform Diversity (YouTube, TikTok, etc.) | Active on TikTok, Instagram, and YouTube; tailors content to each platform. | Primarily known for YouTube, where he has the most subscribed channel with over 418 million subscribers. He is also the third-most-followed creator on TikTok, with over 119 million followers. |
| Community Interaction and Responsiveness | Interacts with fans through comments, likes, and duets. Often responds to comments. | Actively engages with his audience through comments, Q&As, and live streams. |
| Merchandise and Product Lines | Clothing, accessories, ring lights. Clothing brand called Social Tourist with Hollister. | Launched merchandise lines including clothing (t-shirts, hoodies, hats) and other items. Also has ventures like MrBeast Burger and Feastables. |
| Philanthropic Activities and Charity Work | Donated to the American Dance Movement. Hosted a Giving Tuesday fundraiser on TikTok for the American Dance Movement. | Involved in various philanthropic activities, including Team Trees, Team Seas, and Beast Philanthropy. His philanthropy has inspired millions of people globally to support charitable causes and make a difference in their communities. |
| Public Image and Controversy | Backlash for profile picture change, Walmart TikTok video, not crediting original dance creators, and clothing choices. | Faced scrutiny amid accusations of past racism and inappropriate behavior. Also faced allegations involving a former employee accused of making inappropriate sexual comments to minors. |
| Monetization Strategies and Revenue | Sponsored posts, merchandise sales, product line collaborations, ad revenue from YouTube, public appearances, and brand deals. | Generates revenue through YouTube ad revenue, brand sponsorships, and merchandise sales. He also operates MrBeast Burger and Feastables. He charges around $2.5 million to $3 million for a shout-out in a video. |