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Content creators: Charli D'Amelio vs. Khaby Lame

Quick Verdict

Khaby Lame and Charli D'Amelio are both highly successful social media influencers, but they cater to different audiences with distinct content styles. Khaby Lame's universal comedy has garnered him a broader audience and more extensive brand partnerships, while Charli D'Amelio's diverse content and higher posting frequency on TikTok contribute to her strong engagement within the Gen Z demographic.

Key features – Side-by-Side

AttributeCharli D'AmelioKhaby Lame
Follower Count (TikTok)156.7 million162.1 million
Follower Count (Instagram)43.2 million80.1 million
Follower Count (YouTube)9.1 million11.6 million
TikTok Engagement Rate (July)4.33%, 665,000 interactions6.26%
Instagram Engagement Rate (July)0.11%, 187.2K engagement3.44% (July engagement rate was 1.01%)
YouTube Engagement Rate2.58%, 6,200 interactions2.48%
Brand PartnershipsHollister, Morphe, Dunkin' Donuts, Prada, InvisalignHugo Boss, Pepsi, Coca-Cola, FIFA, World Cup, Netflix, Xbox, Amazon Prime, Binance, State Farm, QNB Bank
Content VarietyDance, lip-sync, fashion, beauty, lifestyleComedy (silent reactions to life hacks)
Target AudiencePrimarily Gen ZBroad demographic, Millennials and Gen Z
TikTok Posting Frequency5.4 times/week1.17 times/week
YouTube Posting Frequency1.2 times/month0.2 videos per month
Public ImageAccusations of mocking cosplayers (apologized)Generally positive, false rumors of ICE arrest, some criticism for alleged body shaming in older videos
Monetization StrategiesAdvertising sponsorships, brand deals, merchandise, reality TV, music, actingBrand sponsorships, YouTube ad revenue, Merchandise

Overall Comparison

Khaby Lame: 162.1M TikTok followers, 80.1M Instagram followers. Charli D'Amelio: 156.7M TikTok followers, 43.2M Instagram followers.

Pros and Cons

Charli D'Amelio

Pros:
  • Large following on TikTok
  • Consistent posting schedule on TikTok and Instagram
  • Successful brand partnerships (e.g., Dunkin' Donuts)
  • Known for dance routines and participation in trends
  • Active engagement with followers
  • Presence on multiple platforms
  • Influence on viral trends and challenges
  • Fosters a loyal community
Cons:
  • Controversies (e.g., accusations of mocking cosplayers)
  • Lower engagement rate on Instagram compared to TikTok

Khaby Lame

Pros:
  • Broad audience appeal
  • High follower counts on TikTok and Instagram
  • Successful brand partnerships
  • Original and relatable content
  • Positive public image
  • Active on multiple platforms
  • Engages with audience
  • Influential in viral trends
Cons:
  • Low posting frequency compared to similar TikTok accounts
  • Past controversy regarding body shaming in older videos
  • False rumors of ICE arrest

User Experiences and Feedback