Khaby Lame and Charli D'Amelio are both highly successful social media influencers, but they cater to different audiences with distinct content styles. Khaby Lame's universal comedy has garnered him a broader audience and more extensive brand partnerships, while Charli D'Amelio's diverse content and higher posting frequency on TikTok contribute to her strong engagement within the Gen Z demographic.
Attribute | Charli D'Amelio | Khaby Lame |
---|---|---|
Follower Count (TikTok) | 156.7 million | 162.1 million |
Follower Count (Instagram) | 43.2 million | 80.1 million |
Follower Count (YouTube) | 9.1 million | 11.6 million |
TikTok Engagement Rate (July) | 4.33%, 665,000 interactions | 6.26% |
Instagram Engagement Rate (July) | 0.11%, 187.2K engagement | 3.44% (July engagement rate was 1.01%) |
YouTube Engagement Rate | 2.58%, 6,200 interactions | 2.48% |
Brand Partnerships | Hollister, Morphe, Dunkin' Donuts, Prada, Invisalign | Hugo Boss, Pepsi, Coca-Cola, FIFA, World Cup, Netflix, Xbox, Amazon Prime, Binance, State Farm, QNB Bank |
Content Variety | Dance, lip-sync, fashion, beauty, lifestyle | Comedy (silent reactions to life hacks) |
Target Audience | Primarily Gen Z | Broad demographic, Millennials and Gen Z |
TikTok Posting Frequency | 5.4 times/week | 1.17 times/week |
YouTube Posting Frequency | 1.2 times/month | 0.2 videos per month |
Public Image | Accusations of mocking cosplayers (apologized) | Generally positive, false rumors of ICE arrest, some criticism for alleged body shaming in older videos |
Monetization Strategies | Advertising sponsorships, brand deals, merchandise, reality TV, music, acting | Brand sponsorships, YouTube ad revenue, Merchandise |