Addison Rae is a strong choice for brands targeting Gen Z with dance and beauty content on TikTok. Ryan Trahan is better suited for brands seeking a creator with a focus on humor, philanthropy, and innovative storytelling on YouTube and Instagram, but should be aware of potential criticism regarding staged content.
| Attribute | Addison Rae | Ryan Trahan |
|---|---|---|
| Target Audience | Primarily Gen Z and younger Millennials | Multi-platform audience, aims to connect deeply, particularly editing with his 16-year-old self in mind. |
| Content Style | Dance challenges, lip-sync videos, vlogs, beauty tutorials, and collaborations | Humor, philanthropy, social challenges, creative challenges, vlogs, and lifestyle videos. Mixes humor with meaningful causes. |
| Platform Focus | Primarily TikTok, with a significant presence on YouTube and Instagram | Primarily YouTube, also active on Instagram and TikTok. YouTube is the cornerstone. |
| Brand Partnerships & Endorsements | Has partnered with brands like American Eagle, and has had deals with Netflix | Shopify, State Farm, LEGO, NFL, and Honey. Conscious about aligning with brands that understand his content and vision. |
| Engagement Rate | High on TikTok, varies on other platforms | YouTube: 2.29% (4.04% in June). Instagram: 9.03%. TikTok: 6.36%. |
| Content Consistency | Fairly consistent, but can vary depending on projects and collaborations | YouTube: Averages 1.8 videos per month, posting every day at 4 PM. TikTok: Limited recent activity. |
| Public Image & Controversy | Has faced some controversies regarding sponsored content transparency and past social media posts | Generally positive, known for philanthropy and humor. Faced an ultimatum from the NCAA. Some viewers have criticized staged scenarios and clickbait. |
| Merchandise & Product Lines | Has launched her own merchandise lines, including clothing and accessories, and has a makeup line called Item Beauty | Joyride Candy (co-owner and CCO), Neptune Bottle, Howdy Howdy, Hydra Collective, Official Merchandise Store (t-shirts, hoodies, hats, phone cases). |
| Philanthropic Activities | Has been involved in charitable activities | Raising awareness about social issues, including hunger. 'Penny Challenge' raised money for Feeding America. |
| Cross-Platform Presence | Active on TikTok, YouTube, Instagram, and Twitter | Actively present on YouTube, Instagram, and TikTok. Cross-promotes content between platforms. |
| Originality & Creativity | Relies on trends and challenges, with some personal creative input | Innovative storytelling and impact-driven campaigns. 'Penny Series' showcases resourcefulness. |
| Content Quality | Generally high production value, especially in sponsored content and YouTube videos | High-production challenges and philanthropy-driven videos on YouTube. Built his following on intentionally low-production content. |
| Pros | High engagement rate on TikTok, High production value, especially in sponsored content and YouTube videos, Active on multiple platforms (TikTok, YouTube, Instagram, Twitter) | Authenticity in humor and philanthropic efforts, Down-to-earth personality, Creative and innovative content, Raises awareness about social issues, High engagement rate on Instagram, Cross-promotes content effectively |
| Cons | Has faced some controversies regarding sponsored content transparency and past social media posts, Relies on trends and challenges, with some personal creative input | Criticism for staged scenarios in shorts, Criticism for clickbait, Inconsistency in TikTok activity |