Khaby Lame boasts a larger audience and higher engagement rates, particularly on TikTok, making him potentially more impactful for broad-reach campaigns. Addison Rae, with her diverse content and focus on beauty and fashion, may be more suitable for brands targeting a specific demographic of young women. Both have faced controversies, which should be considered when evaluating brand alignment.
| Attribute | Addison Rae | Khaby Lame |
|---|---|---|
| Follower Count (TikTok) | 88.5 million (February 2025) | 162.7 million |
| Follower Count (Instagram) | 39.4 million (September 2021). Another source mentions 37.3 million. | 81.3 million |
| Follower Count (YouTube) | 4.31 million | Over 9 million subscribers |
| Average Engagement Rate (TikTok) | 0.59% | 5.99%, 6.26% |
| Average Engagement Rate (Instagram Posts) | 1.52% | 0.94% |
| Average Engagement Rate (Instagram Reels) | 0.68% | 3.44% |
| Average Engagement Rate (YouTube) | 0.17% | 2.48% |
| Content Variety | Dance, comedy, lifestyle, beauty, fashion | Primarily comedy, with silent reactions to overly complicated "life hacks" |
| Brand Partnerships | American Eagle, Reebok, L'Or Hugo Boss, Binance, Netflix, Amazon Prime, Juventus FC, Dream11, Xbox, QNB Bank, State Farm | Hugo Boss, Binance, Netflix, Amazon Prime, Juventus FC, Dream11, Xbox, QNB Bank, State Farm |
| Target Audience | Teenagers and young adults, typically ranging from 13 to 24 years old. Predominantly female. | Broad demographic due to universal appeal of his silent comedy. Younger audience on TikTok. |
| Content Upload Consistency (TikTok) | 2.1 videos/week | About 0.9 videos per week |
| Content Upload Consistency (YouTube) | 0.6 videos per month | About 0.2 videos per month |
| Authenticity Perception | Addison Rae has addressed criticism that her pop star image is heavily curated, stating she was afraid to show people who she really was. | Known for simplicity and relatability. Some sources mention a perceived decline in authenticity due to increased brand promotions. |
| Controversies | Criticism for not crediting TikTok dance creators on "The Tonight Show." | Some criticism for "low-effort" content. Faced accusations of body shaming. Briefly detained by ICE for visa overstay. |
| Platform Diversity | Active on TikTok, Instagram, and YouTube | Very popular on TikTok and Instagram. Expanding presence on YouTube. |
| Merchandise | Launched a clothing line named "Addison," Item Beauty (cosmetics line), Addison Rae Fragrance, and a toy line with Bonkers Toys | Has his own merchandise line called Khabyshop, selling apparel and accessories. |
| Acting/Singing Career | Starred in the Netflix film "He's All That" (2021) and the horror film "Thanksgiving" (2023). Released debut single "Obsessed" in 2021, EP "AR" in 2023, and debut album "Addison" in June 2025. | Upcoming movie "00Khaby" |
| Philanthropy | Donated $1 million prize from a Mario Tennis Aces tournament to No Kid Hungry. Involved in initiatives promoting mental health awareness. | UNICEF ambassador |