Addison Rae and Emma Chamberlain are both successful Gen Z influencers who have built strong brands through different content strategies and business ventures. While Addison Rae has a larger following on TikTok and focuses more on dance and beauty, Emma Chamberlain is known for her authentic vlogs and lifestyle content. Both have faced controversies, but their ability to diversify their brands suggests potential for long-term success.
| Attribute | Addison Rae | Emma Chamberlain |
|---|---|---|
| Target Audience | Teenagers and young adults (Gen Z) | Primarily Gen Z, young adults (late teens to mid-20s), young women interested in self-care, mental health, fashion, and lifestyle |
| Content Variety | Dance videos, lifestyle content, glimpses into personal life, music, acting, and beauty | Vlogs (day-in-the-life, travel), challenges, lifestyle advice, cooking videos, fashion hauls, and her podcast "Anything Goes" |
| Brand Partnerships | Evolved from simple dance videos to higher-production music videos and professional collaborations | Known for a unique editing style with zooms, text on screen, and pauses |
| Authenticity and Relatability | Relatability and authenticity have been key to her success; engages with followers and leverages trends | Known for her candidness, unfiltered content, transparency about everyday struggles and mental health. She values authenticity over perfection. |
| Social Media Presence | TikTok (88M+ followers), YouTube, Instagram (40M+ followers) | YouTube: 12.1 million subscribers. Instagram: 15.7 million followers. Also active on TikTok and Twitter. |
| Merchandise | ITEM Beauty (beauty and cosmetic line), own clothing line | Chamberlain Coffee (founded in 2019) which includes coffee, tea, apparel, and coffee-ware. She also had a clothing line called High-Key. |
| Controversies | Faced criticism for an "All Lives Matter" video, wearing a controversial bikini, and past social media activity | Faced criticism for past insensitive posts, including accusations of mocking Asian people. Some fans felt alienated by her evolving style and presence in the luxury fashion world. |
| Influence | Influences fashion and beauty trends, credited with reviving the popularity of the navel piercing | Influential in fashion, beauty, and lifestyle. She is considered a Gen Z fashion icon. |
| Longevity | Diversified brand beyond TikTok with ventures in music, acting, and business | Has maintained relevance through diversification, including her coffee brand and podcast |