Addison Rae and Dude Perfect cater to distinct audiences and content styles. Addison Rae's content is geared towards Gen Z trends and short-form videos, while Dude Perfect focuses on family-friendly sports entertainment. Dude Perfect has a longer track record and a broader range of revenue streams, but Addison Rae is actively expanding her career into new areas like music and acting. The choice depends on the target demographic and content preferences.
| Attribute | Addison Rae | Dude Perfect |
|---|---|---|
| Target Audience | Primarily Gen Z, focusing on teenage girls and young women. | Families, children, and teenagers who enjoy sports and entertainment. Their core demographic is middle school/elementary school boys, but they also appeal to sports-oriented girls and families. |
| Content Style | Dance routines, lip-sync videos, humorous skits, and lifestyle content. She has also expanded into pop music. | Sports, entertainment, comedy, trick shots, stereotypes, and stunts. They also create "battle" videos where team members compete. |
| Platform Focus | Primarily TikTok, but also active on Instagram and YouTube. | Primarily YouTube, but they also have a presence on Instagram, TikTok, and Twitter. |
| Brand Partnerships & Sponsorships | American Eagle, L'Or | — |
| Merchandise Sales | Clothing, phone cases, journals, mugs, and cosmetics through her brand, ITEM Beauty. | They have a top-selling toy line and merchandise available at Walmart. |
| Engagement Rate | TikTok: Around 2.73%. Instagram: Varies, with reports of 0.7%, 1.85%, 5.86%, and 42.09%. YouTube: 3.14%. | YouTube: 2.17% - 2.67%, Instagram: 1.97% - 2.35%, TikTok: 8.39% |
| Production Quality | Simple, short-form videos suitable for TikTok, often filmed in her home. | High-energy sports entertainment with elaborate stunts and editing. |
| Consistency of Content | On TikTok, she posts around 2.1 videos per week. On Instagram, she posts approximately 13 times a month. | They upload new content consistently, with videos every few weeks. |
| Controversies & Public Image | Criticism for a reposted video referencing the Black Lives Matter movement. Backlash for wearing a "Holy Trinity" bikini. Controversy surrounding her meeting with Donald Trump. Accusations of blackfishing and liking controversial tweets. | They are committed to producing family-friendly content with clean humor and a collaborative tone. |
| Team Size & Collaboration | Primarily an individual brand, but collaborates with other influencers and celebrities. | The group consists of five members: Tyler Toney, Cory and Coby Cotton, Garrett Hilbert, and Cody Jones. |
| Revenue Streams | Brand deals, sponsored content, merchandise sales, YouTube ad revenue, music royalties, and acting roles. | YouTube ad revenue, brand deals, merchandise sales, live events, and their Dude Perfect app. |
| Longevity & Adaptability | Adapted from being primarily a TikTok dancer to expanding into music, acting, and brand creation. | They have been active since 2009 and have adapted their content to stay relevant. They are also exploring new ventures like a retail store, streaming platform, and theme park. |
| Pros | Appeals to Gen Z through relatable, trendy content like dances and lifestyle vlogs. Adapted from being primarily a TikTok dancer to expanding into music, acting, and brand creation. Consistent content helps maintain audience retention. | Family-friendly content, Clean humor, Collaborative tone, High-energy sports entertainment, Elaborate stunts and editing, Consistent content uploads, Strong brand partnerships, Multiple revenue streams, Long-standing presence since 2009, Adaptable content strategy |
| Cons | Faced several controversies. Instagram engagement has fluctuated. | Not available |