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Coffee brands: Starbucks vs. Intelligentsia Coffee

Quick Verdict

Starbucks is a globally accessible coffee chain with a wide variety of offerings, but its food quality and ethical practices face scrutiny. Intelligentsia Coffee, while more expensive and less widely available, focuses on high-quality, ethically sourced beans and a premium coffee experience.

Key features – Side-by-Side

AttributeStarbucksIntelligentsia Coffee
Coffee bean sourcing and qualitySources from over 30 countries in Latin America, Africa, and Asia-Pacific; focuses on high-quality Arabica beans (top 3%); over 99% ethically sourced through C.A.F.E. Practices.Direct Trade model, relationships with growers in 18 countries, quality obsession, seasonality, single-origin focus, traceability to Ethiopia's primal coffee forests, 20% certified organic in 2024.
Roasting process and profileRoasts coffee for almost 50 years with master roasters; specific roast profile for each bean; classifies coffees into Blonde, Medium, and Dark Roast; monitored by computers and visual checks.Meticulous roasting, cupping, and blending process. Roast level spectrum from 1 to 9. Flavor categories: bright, comforting, and traditional. Gas-powered Ideal Rapid Gothot Roasters.
Variety of coffee drinks offeredOffers hot and cold coffee, espresso drinks, tea, refreshers, Frappuccinos, and more; includes Americanos, brewed coffees, cappuccinos, lattes, macchiatos, mochas, cold brews, and iced options.Espresso, brewed coffee (daily batch brews, cold coffee, decaf), signature drinks (Avena Latte, Black Cat Fizz, Iced Angeleno), tea, matcha, chai, instant coffee (House Blend and Black Cat Espresso).
Espresso quality and consistencyUses a multi-region blend of Arabica beans; espresso roast has a strong scent, tender acidity, and caramel sweetness; uses automated espresso machines and standardized brewing procedures.Black Cat Classic Espresso (Brazilian and Colombian coffees, syrupy sweet with notes of cherry, cola, and orange). Praised for quality and consistency. Versatile for different brewing methods.
Brewed coffee flavor profileAims for a rich, smooth, and well-balanced cup; filter brewed coffee has a balanced and clean taste; light roasts offer bright and citrusy flavors, dark roasts provide a bold and caramelized taste.House Blend (sweetness and lively fruit flavors like milk chocolate, mandarin, and apple). Cold Coffee (caramel, lime, and cherry). Borealis Seasonal Blend (pomegranate, green grape, and dried apricot).
Specialty drinks and seasonal offeringsKnown for specialty and seasonal drinks like Pumpkin Spice Latte and Peppermint Mocha; offers innovative drinks like Iced Lavender Oatmilk Latte and Summer-Berry Lemonade Refresher.Seasonal blends curated by coffee team (e.g., Summer Solstice, Celebration Blend). Avena Latte (oat milk, turbinado sugar, ginger, cinnamon, vanilla, orange peel, optional cayenne).
Food menu and qualityOffers a diverse food menu for breakfast, lunch, and snacks; includes breakfast items, bakery goods, treats, lunch options, and snacks; some reviews suggest food quality is not as high as other coffee shops.Limited information; some locations offer pastries and sandwiches from local bakeries. High Line Hotel location offered a full food menu.
Atmosphere and ambiance of locationsAims to create a relaxing ambiance in its stores.Generally described as cozy. Pasadena location praised for its clean, modern space with various seating options.
Customer service and barista expertiseBarista skill levels can vary across locations; provides training programs for baristas to ensure quality standards are met.Knowledgeable baristas provide quick service.
Price point and value for moneySome reviewers find Starbucks to be overpriced for the quality of food received.Generally more expensive, but considered worth it by many for the quality.
Brand reputation and ethical practicesCommitted to ethically sourced coffee through C.A.F.E. Practices; has faced criticism regarding supply chain management, workers' rights, and other ethical issues.Pioneers of Direct Trade, committed to reducing environmental footprint, promoting education and economic development in coffee-growing communities. Direct Trade Charter includes principles like working with quality-focused people, designing quality from the ground up, sharing risks and rewards, building lasting relationships, and leaving a mark on communities.
Availability and convenience of locationsHas a global presence with many locations.Locations in Chicago, Los Angeles, New York, Boston, Austin, and Korea. Online ordering available at some locations.

Overall Comparison

Starbucks: >99% ethically sourced coffee through C.A.F.E. Practices. Intelligentsia Coffee: 20% certified organic in 2024; Direct Trade model with growers in 18 countries.

Pros and Cons

Starbucks

Pros:
  • Wide variety of coffee drinks
  • Ethically sourced coffee (C.A.F.E. Practices)
  • Global presence and convenient locations
  • Innovative seasonal offerings
  • Relaxing ambiance (aimed for)
Cons:
  • Inconsistent food quality (pre-packaged and reheated)
  • Barista skill variation across locations
  • Overpriced for the quality (according to some reviewers)
  • Ethical concerns (supply chain, workers' rights)

Intelligentsia Coffee

Pros:
  • High-quality coffee beans
  • Direct Trade practices
  • Consistent espresso quality
  • Knowledgeable baristas
  • Cozy and modern atmosphere
  • Wide variety of coffee drinks
Cons:
  • More expensive than other coffee shops
  • Limited food menu at some locations
  • Wait times information not available

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