SHEIN is best for consumers seeking the absolute lowest prices and a vast selection of trendy items, willing to compromise on quality and ethical considerations. H&M is a better choice for those prioritizing slightly better quality, sustainability efforts, and a more established brand, despite potential sizing issues and ethical concerns.
| Attribute | SHEIN | H&M |
|---|---|---|
| Price Point | $5 to $50 | Affordable, ranging from $5 to $300 |
| Fabric Quality | Generally low, often uses synthetic fibers | Varies, with some inconsistencies |
| Sizing Accuracy | Inconsistent, check measurements and reviews | Inconsistent, often running small in womenswear |
| Durability | May be a concern due to lower fabric quality | Some pieces last for years, but wearability can be fast |
| Style Variety | Massive assortment, 6,000 new designs daily | Wide variety, from casual to professional |
| Shipping Speed | Standard 7-15 business days, Express 3-7 business days | Not available |
| Return Policy | 30-45 days, first return often free | Generally easy |
| Customer Service Responsiveness | Varies, live chat quickest | Not available |
| Ethical Sourcing | Faces scrutiny, allegations of poor labor practices | Member of Ethical Trading Initiative, but low ethical rating from The Good Shopping Guide |
| Sustainability Practices | Questioned, accused of greenwashing | Aims for all materials to be recycled or sustainably sourced by 2030 |
| Inclusive Sizing | Wide selection of plus-size options | Up to 2XL in-store and 4XL online for women, 3XL for men |
| Trendiness | Known for trendy fashion and fast production cycles | Fast-fashion brand offering the latest styles and trends |