H&M is a better choice for budget-conscious consumers looking for trendy and diverse styles, while Lululemon is more suitable for those prioritizing high-quality, durable athletic wear and are willing to pay a premium. Both brands have ethical and sustainability concerns, but H&M is making more concrete strides towards sustainability.
| Attribute | H&M | Lululemon |
|---|---|---|
| Price Point | Offers fashion and quality at the best prices. | CAD 44.00 to CAD 98.00 for women's tank tops, leggings around $90, sports bras around $47 (as of 2017) |
| Fabric Quality | Incorporates some lower-impact materials but mostly not eco-friendly. | Luon (Soft, breathable, stretchable), Luxtreme (Sweat-wicking, compressive), Nulu (Lightweight, buttery-soft), Everlux (Breathable, fast-drying), Warpstreme (Lightweight, wrinkle-resistant) |
| Size Inclusivity | Up to 2XL in stores, up to 4XL online for women and 3XL for men. | 0 to 20 (availability varies by item and location) |
| Sustainability Practices | Aims for 100% sustainable materials by 2030, 89% in 2024. | Science-based target to reduce greenhouse gas emissions by 60% by 2030, use of some recycled materials |
| Brand Reputation | Mixed, recognized for sustainability efforts but criticized for fast fashion model. | Controversial comments by the brand's founder, "Not Good Enough" rating for environmental impact |
| Return Policy | 30-day return policy, unworn, unwashed, with tags. | Free returns within 30 days of purchase (exceptions apply), Exchanges must be made in-store |
| Product Durability | Designed to be worn a few times and then discarded. | High-quality, Durable, Fabrics resist pilling, stretching, and color fading longer than budget alternatives |
| Style Versatility | Wide range of styles for women, men, kids, and babies. | Stylish and versatile designs |
| Customer Service | Contact TOLL-FREE at 855- HNM SHOP (855-466-7467). | Live chat, phone (1-877-263-9300), and email |
| Shipping Options | Standard, express, and next-day shipping. | Free standard shipping on all orders, Express shipping available at additional cost |
| Ethical Production | Sustainability Commitment for business partners, but faces criticisms regarding labor abuses. | No evidence they implement practices to support diversity and inclusion in their supply chain, No evidence that workers are paid a living wage |
| Range of Sizes | XS-XXL for men, expanded sizes online. | Not available |
| Overall Quality of Materials | Not available | High-quality |