Sotheby's International Realty vs. Compass vs. Keller Williams Realty vs. The Agency – Detailed Comparison

Quick Verdict

Keller Williams Realty is a strong choice for agents seeking education and a large network. Compass may be attractive to high-producing agents seeking high commission splits, but the terms are negotiable and subject to change. Sotheby's International Realty is best suited for agents specializing in the luxury market with a global focus.

Key Specs – Side-by-Side

MetricSotheby's International RealtyCompassKeller Williams RealtyThe Agency
Market Share3.8% (ranked No. 4 among the nation's five largest franchise brands)In 2022, Compass retained the top brokerage spot with $228 billion in sales volume. In 2021, Compass snuck past Realogy Brokerage Group to claim the No. 1 spot by sales volume. In 2024, Compass hit $231 billion in U.S. sales volume, a 25.3% year-over-year increase.11.3% market share by sales volume (largest residential real estate franchise brand in the U.S.)The Agency Northwest had a 1.00% market share representing buyers in Eastside areas 500-600 in 2021.
Average Commission RateVaries by location; common split is 70/30 (agent/brokerage), but experienced agents may negotiate higher splits (e.g., 80/20 or better).Compass uses an agent-specific commission split, meaning terms are negotiated based on experience and production. Many agents report an average split of 80/20, where the agent keeps 80% and Compass takes 20%. Some top-producing agents ($10M+ in sales) may have splits around 90%. Compass has been known to offer high commission splits to attract high-producing agents. However, in 2022, Compass implemented cost-cutting measures, including reducing aggressive commission splits.Typically operates on a 70/30 split (agent/brokerage). Some sources mention a 64/30/6% split, where 64% goes to the agent, 30% to the market center, and 6% to Keller Williams Realty International (KWRI), capped at $3,000.Information on commission splits for The Agency wasn't readily available in the search results.
Number of AgentsNot availableNot availableNot availableNot available
Client Satisfaction RatingNot availableNot availableNot availableNot available
Years in BusinessNot availableNot availableNot availableNot available
Average Days on Market (listings)Not availableNot availableNot availableNot available
Sales Volume (Annual)Not availableIn 2022, $228 billion. In 2024, $231 billion.Over $500.1 billion in 2021Not available
Luxury Market SpecializationYesNot availableNot availableNot available
Technology Innovation ScoreNot availableNot availableNot availableNot available
Community InvolvementNot availableNot availableNot availableNot available
Listing Inventory SizeNot availableNot availableNot availableNot available
Marketing Reach (Global/Local)GlobalNot availableNot availableNot available
Negotiation Skills (Average Discount)Not availableNot availableNot availableNot available
Training Programs for AgentsNot availableNot availableKeller Williams is known for its focus on agent education and technology.Not available
Customer Service ResponsivenessNot availableNot availableNot availableNot available
overallNot availableNot availableNot availableNot available
performanceNot availableNot availableNot availableNot available

Overall Comparison

  • Sotheby's International Realty: Specializes in luxury real estate with a global marketing reach.
  • Compass: Known for high commission splits for top agents and significant sales volume.
  • Keller Williams Realty: Largest real estate franchise with a focus on agent education and technology.
  • The Agency: Limited data available, particularly regarding commission splits.

Pros and Cons

Sotheby's International Realty

Pros:
  • Strong presence in the luxury real estate market
  • Global marketing reach
  • Potential for high commission splits for experienced agents
Cons:
  • Commission splits can vary significantly by location
  • Agents may need to cover marketing and operational fees
  • Specific commission split information is not readily available

Compass

Pros:
  • High commission splits for top-producing agents (up to 90%)
  • Significant sales volume, indicating a strong market presence
  • Known for attracting high-producing agents
Cons:
  • Commission splits can be reduced as part of cost-cutting measures
  • Agent-specific commission splits mean terms are negotiated and not fixed

Keller Williams Realty

Pros:
  • Largest real estate franchise brand in the U.S.
  • Commission cap system allowing agents to receive 100% of their commissions after reaching a certain amount paid to the market center.
  • Profit-sharing model where agents can earn passive income based on the brokerage's profitability.
  • Focus on agent education and technology.
Cons:
  • Agents may need to cover marketing and operational fees.
  • Franchise royalty of 6% deducted on each deal (capped annually).

The Agency

Pros:
  • No notable advantages reported.
Cons:
  • Information on commission splits not readily available

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