For beginners who prioritize ease of use and all-in-one features, Wix is a good choice. For budget-conscious U.S. merchants processing over $1,000/month, Shift4Shop's free plan is compelling. WooCommerce is best for those who need maximum flexibility and control and are comfortable with a steeper learning curve.
| Metric | Wix | Shift4Shop | WooCommerce |
|---|---|---|---|
| Pricing | Free plan available with limited features; Paid plans range from $17 to $159 per month (billed annually); Enterprise plan with custom pricing | Offers a potentially "free" plan for U.S.-based merchants using Shift4 Payments, if you process at least $1,000/month in sales through their payment gateway. If you don't meet the $1,000/month sales minimum, you pay a $39 monthly hosting fee. For merchants outside the U.S. or not using Shift4 Payments, the End-to-End eCommerce Plan starts around $39/month. Paid plans range from around $29 to $229 per month. Enterprise plans start at $1,999/month. | The WooCommerce plugin itself is free. Costs arise from hosting (below $10/month for starters, up to $40/month for bigger plans, or up to $70/month for Woo Express), domain name ($9-$20/year if purchased separately), themes (free or $200+ one-time payment), and extensions/plugins (can cost up to $200/year). |
| Transaction Fees | 2.9% + $0.30 per sale via Wix Payments | Doesn't charge transaction fees if you use their payment system (besides payment processor fees). | WooPayments charges 2.9% + $0.30 per transaction for U.S.-issued cards. |
| Ease of Use | Known for its drag-and-drop interface | Some users find the interface clunky and outdated. | Requires more technical expertise than Wix. |
| Customization Options | Offers a wide variety of templates; extensive app store for added functionality | Not available | Highly customizable due to its open-source nature. |
| App Integrations | Extensive app store for added functionality, but some apps have extra costs | Integrations with Amazon, eBay, Facebook, Pinterest, and Google Shopping. | Extensive library of extensions and plugins. |
| SEO Capabilities | Built-in SEO features, but less flexible than WooCommerce | Strong native SEO tools. | SEO-friendly. |
| Payment Gateways | Wix Payments (2.9% + $0.30 per transaction for U.S.-issued cards) | Shift4 Payments. | Payment gateway fees (e.g., 2.9% + $0.30 per transaction with Stripe or PayPal). |
| Customer Support | Customer service quality can be inconsistent | Customer support is reported as sometimes unresponsive. Customer service feedback is mixed. | Not available |
| Mobile Responsiveness | Basic page builder tools may not be ideal for mobile; more advanced tools or a mobile app (additional cost) might be needed | Not available | Mobile-responsive. |
| Inventory Management | Not available | Built-in tools for inventory. | Not available |
| Shipping Options | Not available | Real-time shipping notifications. | Flexible shipping options. |
| Security | Includes hosting, security in its plans | Free SSL certificate. | Not available |
| Scalability | Suitable for small to medium-sized businesses | Good for small stores with room to grow. Also offers scalability. | Scalable for small to large businesses. |
| Abandoned Cart Recovery | Not available | Not available | Not available |
| Analytics & Reporting | Not available | Not available | Not available |
| Rating | Not available | Not available | Not available |