BigCommerce is a strong choice for businesses looking to scale, while Wix eCommerce is better suited for those prioritizing ease of use and design flexibility. Walmart Marketplace can be a cost-effective option for reaching a large audience, but its platform has limitations. eBay is suitable for sellers who want access to a large customer base and are comfortable with its fee structure.
| Metric | Walmart Marketplace | Wix eCommerce | BigCommerce | eBay |
|---|---|---|---|---|
| Pricing Structure | No monthly subscription or setup fees; referral fees range from 6% to 20% depending on the product category (most between 8% and 15%) | Offers multiple premium plans, as well as a free plan with limited features. Paid plans range from $17/month to $159/month, offering increasing functionality and storage. | Standard ($39/month), Plus ($105/month), Pro ($399/month), and Enterprise (custom pricing). Annual billing options are available with a 25% discount. | Various subscription plans for sellers, ranging from Starter ($4.95/month) to Enterprise ($2,999.95/month) with annual subscriptions. Non-subscribers can list up to 250 items per month for free, but will be charged an insertion fee for additional listings. |
| Transaction Fees | Referral-based fee structure (6%-20%) | Not available | None | Final value fees typically range from 13.25% to 15% depending on the product category. |
| Payment Options | Not available | Support for multiple payment gateways | Supports over 65 payment providers like PayPal, Stripe, Square, Apple Pay, Google Pay, and Amazon Pay. | Various payment options |
| Shipping Options | Walmart Fulfillment Services (WFS) available | Not available | Real-time shipping calculations are available on all plans. Integrates with various shipping providers. | Not available |
| Product Limits | Not available | Not available | Unlimited products can be listed. | Non-subscribers can list up to 250 items per month for free. |
| Ease of Use | Some users report a glitchy platform | User-friendly drag-and-drop website builder | Some users find some features difficult to locate and understand. Website design customization can be limited, especially with content placement. | Not available |
| Customer Support | Inconsistent customer service | Not available | 24/7 support is included in all plans. Supplemental Account Management, Solution Architecting, Technical Account Management, and Implementation Project Management are also available. | Some users have reported unhelpful customer service. |
| SEO Capabilities | Not available | Strong SEO tools | Strong SEO support for organic growth, including customizable URLs and alternative text. | Not available |
| Mobile App Availability | Not available | Not available | BigCommerce mobile app is available. | Not available |
| Marketing Tools | Review Accelerator program incentivizes customers to leave reviews with promo codes | Growing app market | Includes advertising and analytics apps, email marketing, coupons, gift cards, product swatches, and customer segmentation. | Various tools to help sellers manage their listings and sales. |
| Scalability | Access to a large customer base | Some users mention concerns about scalability | Designed to grow with your business, suitable for companies of all sizes. | Flexible membership options |
| Security Features | Not available | Not available | Robust security measures, including PCI compliance, SSL certificates, and fraud protection. | Not available |
| Inventory Management | Via Walmart Fulfillment Services (WFS) | Inventory management tools | Per product and product option inventory levels. Set low stock level warnings. Bulk update inventory levels. | Tools to help sellers manage their listings and sales. |
| Reporting & Analytics | Not available | Not available | Detailed insights into store performance, customer behaviors, and sales trends. | Not available |
| Dropshipping Support | Not available | Not available | Supports dropshipping business model. | Not available |
| Rating | Not available | Not available | Not available | Not available |