LinkedIn Learning is a cost-effective solution for individuals seeking a wide range of courses and integration with their LinkedIn profile for career advancement. BetterUp Coaching is better suited for those prioritizing personalized coaching and leadership development with certified experts, despite the higher potential cost.
| Attribute | LinkedIn Learning | BetterUp Coaching |
|---|---|---|
| Content Library Size and Variety | Over 21,000 expert-led courses in Business, Technology, and Creative subjects, continuously updated. | Offers an on-demand content library with interactive professional development content. |
| Personalized Learning Paths | Personalized course recommendations based on LinkedIn profile, job title, and skills. Tailored instruction to individual learning pace, interests, and development needs. | Focused on personalized experiences, using data and AI to predict relevant areas of professional development. Considers employee's level, mindsets, and learning preferences to determine training resources. |
| Expert Coaching Availability | AI-powered coaching tool provides personalized learning advice and resources. | Network of over 4,000 certified coaches with expertise in over 30 industries, covering all time zones in over 70 countries. Accepts only the top 9% of coach applicants. Coaches bring an average of 12 years of management experience, with 45% holding VP-level positions or higher. |
| Skill Assessment Tools | Skill evaluations help identify knowledge gaps and suggest relevant courses. Assessments consist of 15 time-limited multiple-choice questions. | Includes assessments with access to personal or specialty coaches. Uses a Whole Person Model and assessments to track engagement and performance. Assesses foundational skills for effective management and creates personalized coaching plans. |
| Progress Tracking and Reporting | Track course progress and completed courses directly on LinkedIn profile. Green checkmarks appear next to completed videos. | Offers analytics and insights, allowing organizations to track coaching outcomes. Individual users have dashboards to track progress across key indicators. Provides personalized growth reports. |
| Integration with LinkedIn Profile | Add verified certificates to LinkedIn profile upon course completion. | Not available |
| Mobile App Accessibility | Mobile app available for Android and iOS devices. Courses can be downloaded for offline viewing. | Has mobile apps for both Apple and Android devices. The apps support browsing coach offerings, scheduling, messaging coaches, viewing learning resources and personalized growth reports, and joining live video coaching sessions. The BetterUp web app meets WCAG-AA compliance and undergoes accessibility audits. The platform supports screen readers, keyboard navigation, visual color contrast, alternative text for images, page zoom, and captions for videos. |
| Community and Networking Features | Merged with LinkedIn, offering a large user base. Opportunities to join groups, connect with alumni, and engage with industry experts. | Provides "Coaching Circles," which are group development journeys that integrate learning, peer coaching, and group discussions. Hosts over 100 complimentary professional development and community-based experiences each year. |
| Customer Support Quality | 'Get Help' tab available throughout the site, offering a search bar, suggested help, and live chat assistance. | Generally considered fantastic, with a Customer Success Manager assigned for onboarding. However, some users have noted that the support team can sometimes be less responsive. |
| Certification and Accreditation | Certificates demonstrate course completion but are not accredited. Certificates can be added to LinkedIn profile. | A coaching certification is needed to become a coach on BetterUp. Partnered with the International Coaching Federation (ICF). Offers certificate-style courses accredited by the ICF for continuing education credits. |
| Industry Recognition and Reputation | Recognized by Forbes as one of the best places for online classes. Clients include Apple, Microsoft, Adobe, Google, and Amazon. | Used by many leading Fortune 1,000 companies. Recognized as a leader in mobile-based professional coaching. |
| Price | Individual courses: $20 to $50; Monthly subscription: $39.99; Annual subscription: $239.88; 1-month free trial available. | Subscriptions range from $89 to $279 per month, but may vary based on specific needs. Some rumors suggest starting prices around $499 per month. |