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Google Career Certificates vs. General Assembly Immersive Programs – Detailed Comparison

Quick Verdict

If you're looking for a flexible, affordable, and career-focused option with a high placement rate, Google Career Certificates are a good choice. However, if you prefer a more comprehensive and intensive learning experience with hands-on projects, General Assembly Immersive Programs might be a better fit, despite the higher cost and variable placement rates.

Key features – Side-by-Side

MetricGoogle Career CertificatesGeneral Assembly Immersive Programs
Cost$49 per month on Coursera after a 7-day free trial$15,950 (current), $17,950 (original)
Time Commitment3 to 6 months to complete with under 10 hours of flexible study per week40+ hours per week
Curriculum RelevanceWell-designed for current and projected market needsAligned with industry trends and demands, hands-on projects, real-world simulations
Career SupportExclusive access to CareerCircle, 1-on-1 coaching, interview support, job board with 150+ companiesCareer support including resume workshops, interview preparation, and job placement assistance
Industry RecognitionRecognized by more than 150 employers in the U.S., including Deloitte and VerizonWell-known brand in the tech education space
FlexibilitySelf-paced, 100% online, adjustable assignment deadlinesOnline or in-person (program dependent)
Instructor QualityDesigned and built by Google subject-matter experts and senior practitionersInstructor engagement levels can depend on the instructor and the specific program
Placement Rate75% of certificate graduates report a positive career outcome within six monthsPlacement rates vary by program and location
PrerequisitesAccess to a computer and a stable internet connection recommended; designed for various backgrounds with no prior experience requiredVary by program; some require prior experience, others are designed for beginners; prep courses available

Overall Comparison

  • Google Career Certificates: 75% placement rate within six months.
  • General Assembly Immersive Programs: $15,950 current price.

Pros and Cons

Google Career Certificates

Pros:
  • Acquire in-demand technical skills
  • Flexible and self-paced learning
  • Career support and connections to employers
  • Curriculum aligned with job market demands
  • Taught by Google experts
Cons:
  • Monthly cost after free trial

General Assembly Immersive Programs

Pros:
  • Comprehensive learning experience
  • Focus on hands-on projects and real-world simulations
  • Well-known brand in the tech education space
  • Career support including resume workshops, interview preparation, and job placement assistance
  • Curriculum adapts to align with industry trends and demands
Cons:
  • Placement rates vary by program and location
  • Effectiveness of career support can vary
  • Value of certifications can vary depending on the employer and industry
  • Instructor engagement levels can depend on the instructor and the specific program

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