Enterprise is a more reliable choice for those prioritizing customer service and cleanliness, while Turo is better for those seeking unique vehicles and potentially lower prices, but with a higher risk of inconsistent experiences.
| Attribute | Enterprise | Turo |
|---|---|---|
| Rental Price | Varies, e.g., from $28/day in Los Angeles. Cheapest month is November, averaging $33/day. | Varies significantly based on vehicle, location, and rental duration. Example: $80 to $4,042 per day plus fees. |
| Vehicle Selection | Wide variety including economy cars (Kia Rio), compact cars (Nissan Versa Note), intermediate cars (Hyundai Elantra), SUVs, and minivans. Other models include Cadillac, GMC, Buick, Chevrolet, Ford, Dodge, and Toyota. | Wide variety, including standard cars, luxury sedans, sports cars, EVs, SUVs, and trucks. |
| Pickup and Drop-off Locations | Multiple locations with potential free pickup and drop-off services. | Hosts can offer delivery to various locations, some free, some with a fee. |
| Customer Service Quality | Recognized for customer service. Top spots in 'North American Rental Car Satisfaction Study' in 2024. Uses Enterprise Service Quality Index (ESQi) to measure customer satisfaction. | Mixed reviews, some positive, some negative. |
| Vehicle Age and Condition | Visual inspection before each rental. 'Complete Clean Pledge' with cleaning and sanitizing, focusing on high-touch areas. | Vehicles should be no more than 12 years old and have less than 130,000 miles. |
| Insurance Options | Damage Waiver (DW) - $11 to $20/day, Supplemental Liability Protection (SLP) - $8.99 to $15.99/day (up to $300,000 third-party liability), Personal Accident Insurance (PAI), Personal Effects Coverage (PEC) - around $5.99 to $13/day with PAI, Roadside Assistance Protection (RAP) - $4 to $7/day. | Several protection plans for hosts and guests. |
| Mileage Restrictions | Unlimited mileage for most car classes in the U.S. and Canada. Larger/Specialty vehicles may have limited mileage with $0.10 - $0.25 incremental cost per additional mile/kilometer. | Some hosts offer unlimited mileage, others set limits. |
| Cancellation Policy | Cancel/modify before pickup. No fee if unpaid. North American bookings: >24 hours before pick-up - $50 USD / $65 CAD fee; <24 hours before pick-up - $100 USD / $135 CAD fee. | Guests can cancel up to 24 hours before the rental for a full refund. |
| Additional Driver Fees | Averages $15.00/day per additional driver (excluding spouse/domestic partner). In New York, $5/day. | No extra cost to add additional drivers. |
| Availability of Specific Car Models | Does not guarantee specific car models, only vehicle classes. | Wide range of makes and models. |
| Cleanliness of Vehicles | 'Complete Clean Pledge' to clean and sanitize every vehicle, focusing on 20-plus high-touch areas. | Hosts are required to clean vehicles before trips. |
| Ease of Booking Process | Increasing efforts to provide high-tech, low-touch digital tools for an intuitive and easy rental process. | Website and app are user-friendly. |