Alfred Coffee is a better choice for those seeking a trendy atmosphere, high-quality coffee and tea, and Wi-Fi access, while Black Rifle Coffee Company is more suitable for those who prefer a military-themed environment, bold coffee, and support for veteran-related causes.
| Attribute | Alfred Coffee | Black Rifle Coffee Company |
|---|---|---|
| Coffee Quality | High-quality, uses Stumptown Coffee Roasters, ceremonial-grade matcha | Offers a variety of coffee roasts, from light to extra dark. Known for being bold, strong, and deeply flavorful. Popular roasts include "Just Black" and "Beyond Black". |
| Espresso Drink Variety | Espresso, macchiato, cappuccino, lattes, Americanos, World Famous Vanilla Latte | Offers a variety of espresso drinks, including lattes, mochas, macchiatos, and americanos. Also offers specialty espresso drinks like the Jet Fuel Latte, Betsy Ross White Mocha, and Smokey Joe Latte, as well as canned espresso drinks. |
| Tea Selection | Loose leaf teas including Rosy Black, White Coconut, Peach Blossom, Jasmine Green, Earl Grey, Matcha lattes, Matcha Americanos, Matcha Lavender Lattes | Offers a selection of teas, including black tea, green tea, white coconut creme tea, and chai tea lattes. |
| Pastry and Food Options | Pastries, muffins, croissants, scones, breakfast burritos, bagel sandwiches, gluten-free options | Offers a variety of pastries and food options, including muffins, cookies, breakfast sandwiches, and kolaches. Popular food items include the lemon loaf, sausage balls, and breakfast sandwiches. |
| Atmosphere and Ambiance | Cute, cozy, trendy, 'Instagrammable', jazzy interior design, floral wallpapers, black-and-white tiling | Cafes often have a military-themed decor and a comfortable atmosphere with ample seating. |
| Seating Availability | Extensive indoor and outdoor seating, can get crowded in the morning | Plenty of seating available. |
| Wi-Fi Accessibility | Available, but some locations may lack easily accessible power outlets | Not available |
| Price Range | Expensive | Considered a gourmet brand, and is not the cheapest coffee brand. Drinks: $3.00 - $8.50. Pastries: $3.00 - $7.00. |
| Customer Service | Friendly and quick | Committed to supporting veterans, law enforcement, and first responders. Offers a customer service team to assist with purchasing, product, and shipping issues. |
| Location and Accessibility | Multiple locations across Los Angeles and beyond, some locations may have limited parking, Westwood Village location not easily accessible for on-campus Bruins | Brick-and-mortar coffee shops spread out in the south and concentrated in Texas. Many locations offer drive-thru service. |
| Cleanliness | Generally well-maintained | Not available |
| Outdoor Seating | Many locations offer outdoor seating | Not available |