Amazon QuickSight Enterprise is a more comprehensive solution for businesses requiring advanced analytics, scalability, and integration capabilities. Google Analytics 5 is a suitable option for users with basic analytics needs and limited budgets.
| Attribute | Google Analytics 5 | Amazon QuickSight Enterprise |
|---|---|---|
| Data Visualization Capabilities | Tabular reports, pie charts, performance charts, comparison charts, and pivot tables. Customizable reports. | Offers bar charts, line charts, pie charts, heat maps, scatter plots, and more. Provides interactive dashboards with customizable visuals. Includes AutoGraph, a visualization recommendation engine. |
| Reporting Customization Options | Custom reporting functionality to create tailored reports and dashboards. Can customize existing reports or create new ones. | Offers customizable dashboards with drag-and-drop interface. Allows users to tailor visualizations to specific needs. Provides pixel-perfect dashboard design for customized, use-case-specific dashboards. |
| Integration with Marketing Platforms | Integrates with other Google products like Google Ads and Search Console. | Connects to SaaS platforms such as Salesforce, ServiceNow, Adobe Analytics, and Twitter. Can connect to Salesforce Marketing data using CData Connect Cloud. |
| Real-time Data Tracking | Offers real-time reporting to monitor website activity, including active users, locations, and viewed pages. | Offers real-time data tracking with dashboards and reports updating in real-time. Can connect to streaming data services like Amazon Kinesis or AWS IoT for real-time data ingestion and visualization. Allows for continuous monitoring of key metrics and instant reaction to changes. |
| Predictive Analytics Features | Uses machine learning to uncover insights and anticipate future customer actions. | Integrates machine learning (ML) for forecasting trends and detecting anomalies. Includes features like anomaly detection, ML-powered forecasting, and natural language narratives. Can be integrated with Amazon SageMaker for advanced analytics. |
| User Interface and Ease of Use | Designed to provide solid and reliable statistical analysis for non-technical users, although users with a technical background might be able to extract deeper level insights. | Features an intuitive, drag-and-drop user interface. Designed for both technical and non-technical users. Offers a user-friendly platform for creating, viewing, and sharing detailed reports. |
| Scalability for Large Datasets | Not available | Uses SPICE (Super-fast, Parallel, In-memory Calculation Engine) for rapid data retrieval and analysis. SPICE can handle datasets with billions of rows. Scales automatically to adjust to user demand. |
| Mobile App Analytics | Integrates with Firebase SDK to monitor in-app activity, track user journeys, and measure the success of marketing campaigns. | Dashboards can be accessed from any device. |
| Customer Support and Training Resources | Offers rich documentation and an active community for troubleshooting and learning. Limited customer support is available on the free tier, with only forums and documentation. | Offers customer support and training resources for new users. |
| Data Security and Privacy Compliance | Provides customers with controls and resources to help with compliance, including IP anonymization and data deletion tools. Requires explicit user consent and proper configuration for GDPR compliance. | Offers robust security features, including data encryption at rest and in transit. Complies with industry standards like SOC, ISO, HIPAA, PCI DSS, GDPR and CCPA. Integrates with AWS Identity and Access Management (IAM) for fine-grained access control. |
| Cost and Pricing Structure | Free to use for most standard analytics needs. | Offers pay-per-session pricing. Has Standard and Enterprise editions with different pricing and features. |
| Customizable Dashboards | Provides custom reporting functionality that allows you to create reports and dashboards tailored to your needs. | Provides pixel-perfect dashboard design. Offers drag-and-drop interactivity for easy customization. Allows users to select different metrics and dimensions for each visualization. |